Director, Brand Marketing

OnMed Brand Marketing Director

At OnMed our purpose is simple but powerful...to improve the quality of life and sense of well-being in our communities by bringing access to healthcare to everyone, everywhere. Our path to everywhere has already begun, with our innovative CareStation, a small but mighty, Clinic-in-a-Box, bringing #healthcareaccess anywhere with an outlet to plug it in. Poised to become a key component in America's public health infrastructure, the OnMed CareStation is the only tech-enabled, human-led, hybrid care solution that combines the comprehensive experience, trust and outcomes of a clinic, with the rapid scalability of virtual care.

At OnMed, every role, everyday, is directly impacting the communities we serve. You'll join a high-performing purpose-driven team, innovating to break down the barriers that keep people from the care they need.

This is not just a job...it's a movement to bring access to healthcare where and when people need it most. It's healthcare that shows up.

The Director of Brand Marketing is the driving force behind OnMed's storytellingcreating strategic, multi-channel content that resonates with both B2B and B2C audiences. You bring a strong background in brand building, with a proven ability to drive initiatives that deepen emotional connection, strengthen brand trust, and create memorable experiences that reinforce who we are, why we matter, and how we show up. Purpose-driven approach rooted in humanity-focused storytelling. Expert at building brand salience and maintaining a top-of-mind position in the market.

You thrive at the intersection of storytelling, analytics, and performance to build awareness, drive engagement, and convert audiences through innovative campaigns that amplify our brand presence.

You'll manage a Social Media Manager and AI Graphic Designer, partner with our PR and Events agencies, and collaborate across marketing, sales, and leadership teams to deliver compelling, contentfrom thought leadership and press campaigns to event storytelling.

This role requires a blend of strategic thinking and hands-on execution. You'll be responsible for developing smart content strategies and plug in where needed to write, edit, and produce as needed.

Brand Marketing

• Lead the development and execution of the brand strategy to strengthen brand equity, drive awareness, and deepen emotional connection with target audiences.
• Oversee all brand positioning, messaging, and storytelling to ensure consistency across all channels and touchpoints.
• Develop and manage integrated brand campaigns, from concept through execution, ensuring alignment to business objectives and market insights.
• Drive brand performance through data-driven insights, tracking key metrics such as brand awareness, consideration, preference, and sentiment.

Content Strategy & Production

Content Creation & Copywriting

Public Relations & Event Oversight

Events & Partnerships

Insights, Optimizations, and Project Management