VP, Global Marketing

Vice President, Global Marketing

ISC2 is a force for good. As the world's leading nonprofit member organization for cybersecurity professionals, our core values drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provides an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession.

We are on a journey of global growth at an important time in the Cybersecurity profession and are seeking a Vice President, Global Marketing to help us grow. You will have proven marketing leadership experience, preferably with a global non-profit association with certification programs, to develop, direct, implement and champion a highly effective global marketing strategy.

The Vice President, Global Marketing will lead the development and execution of global marketing strategies focused on driving member engagement, product adoption, exam and training revenue, and digital commerce growth. This role leads efforts in product marketing, performance and progression marketing, eCommerce, B2B enterprise marketing, and channel partner marketing. You will be an agile leader, who can balance strategy with the ability to react and adapt quickly to an ever-changing market and customer environment. The role requires thinking from "outside in" based on a rigorous approach to understanding the market / customer with a strong understanding for analytics, navigates complex issues and is comfortable with the change management necessary to drive transformation.

Responsibilities include : developing and leading the global marketing strategy across product marketing, progression / lifecycle marketing, digital marketing, and eCommerce to drive member engagement, growth and revenue; owning the creation and execution of marketing plans that move candidates through the funnel; defining and overseeing implementation of KPIs; directing the strategy and positioning for product go-to-market efforts; guiding segmentation and personalization strategies; driving digital marketing strategy; leading eCommerce marketing efforts; building and owning direct marketing strategies for B2B enterprise customers; creating and managing global channel partner marketing programs; partnering closely with Sales and Product teams; managing marketing budgets, agencies, and cross-functional collaboration; and fostering a culture of innovation, accountability, and continuous improvement.

Behavioral competencies include excellent communication and presentation skills, strong interpersonal and collaboration skills, ability to multitask in a fast-paced changing environment, results oriented focus on achieving measurable outcomes.

Management responsibility includes expert knowledge and experience in directing and leading a global team in the processes and tools for the creation and promotion of different content formats, for both digital and traditional marketing formats; leading, coaching, and developing a global marketing team; setting clear priorities, performance expectations, and career development paths.

Qualifications include advanced knowledge and leadership in creative communication, eCommerce and product marketing; expert level knowledge and experience directing others in effectively managing the utilization of external services; passionate about marketing and customer focused; strategic marketing planning capability with advanced knowledge and experience of developing digital marketing, global eCommerce, product and channel marketing strategies; experience working with different executive stakeholders and managing expectations; experience with global associations that service multiple member types, preferably including certifications; experience with website and related eCommerce platform experience with products like Sitecore, CMS etc; advanced knowledge of digital marketing strategies.

Education and work experience include a Bachelor's degree in Marketing or related field is required, Master's degree in Marketing or related field is preferred; minimum of 15 years related marketing operations, leadership and brand-building experience.

Physical and mental demands include up to 20% travel required; work normal business hours and extended hours when necessary; remain in a stationary position, often standing or sitting, for prolonged periods; regular use of office equipment such as a computer / laptop and monitor computer screens; dexterity of hands and fingers to operate a computer keyboard, mouse, and other computer components.

Equal Employment Opportunity Statement : All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.