Product Marketing Manager

Job Description

Job Description

About Presence

Presence is the leading provider of teletherapy solutions for children with diverse needs. Through our award-winning technology, Presence connects speech-language pathologists, school psychologists, occupational therapists, and mental health specialists to schools, districts, and organizations nationwide. Our growing network of 2,000+ clinicians has delivered over 7 million teletherapy sessions to K-12 students.

We are a remote-first, distributed workforce of 200+ corporate employees, headquartered in New York. We place a high value on "cameras on" engagement, schedule coordination and cross-functional communication to stay connected with each other when working in different places. Many roles require travel to create opportunities to engage in-person with our school partners, our clinicians, and each other.

What will you do at Presence?

Are you a strategic storyteller who loves bringing technology solutions to market? Do you have a passion for education and a track record of driving customer acquisition through compelling marketing programs? If so, we want to meet you.

We're seeking a Product Marketing Manager to join our growing team and help position our special education platform as a market leader. In this role, you'll build the stories, programs, and campaigns that drive awareness, generate demand, and accelerate sales. You'll work closely with cross-functional teams — from Product to Sales to Customer Success — and have the chance to make a meaningful impact on students, educators, and administrators every day.

You'll report directly to the VP of Marketing, operate as a highly valued individual contributor (no direct reports), and help shape how our company shows up in the market.

Primary Responsibilities

• Craft Positioning & Messaging : Develop clear, differentiated product messaging that resonates with district leaders, administrators, and educators.
• Lead Go-To-Market : Own product launch communications internally, develop go-to-market plans, and partner with Product and Sales on GTM execution.
• Generate Demand : Build multi-channel marketing campaigns that fuel customer acquisition, sales pipeline, and revenue growth.
• Create High-Impact Content : Develop sales collateral, website copy, webinars, case studies, nurture emails, product one-pagers, and more.
• Conduct Market Research : Analyze the competitive landscape, customer feedback, and market trends to inform positioning and strategy.
• Enable Sales : Build sales tools, battlecards, and training materials to empower our revenue teams to close deals.
• Drive Adoption : Create strategies and communication plans that help drive platform and feature adoption with key user groups.
• Manage Projects : Lead cross-functional initiatives and execute marketing programs on-time and on-budget.

Qualifications

What will help you succeed here?

What are some of the benefits we offer?

An employee's starting pay will be determined based on job-related skills, experience, qualifications, and market conditions.

Salary range is $115,000.00-$125,000.00

Where is this position located?