Creative Copywriter (New York)

Adecco Creative is partnering with one of NYCs most iconic fashion brands to recruit for an Editorial Copywriter role. This position will be hybrid in Midtown Manhattan and is ongoing contract.

Primary Purpose :

The editorial copywriter will create longform articles at scale, optimized for AI and large language model search (AEO - Answer Engine Optimization i.e. ChatGPT, Gemini etc.) for the brands site. The initial focus will be developing a series of bag buying guides for the brand, with scope to expand into additional fashion and lifestyle content.

This role requires more than a strong writer : we need a fashion-forward editorial expert who is fluent in the language of fashion from the latest runway collections to TikTok micro-trends to authentic Gen Z expressions of life and style.

The ideal candidate will bring creativity, authority, and cultural insight to every piece, while staying grounded in brand guidelines and optimization best practices.

While AEO is an emerging arena, a baseline understanding of SEO and deep curiosity around how consumer behaviors are changing in terms of their relationship to search and AI, is paramount.

Key Responsibilities :

• Write longform, AEO-optimized editorial articles across fashion and lifestyle topics, at speed and scale.
• Develop a series of brand bag buying guides that inspire confidence in both fashion and purchase journeys selling not only bags, but also the sense of self-expression and style they unlock.
• Interpret runway trends, micro-trends, and evolving consumer style with a clear editorial point of view.
• Translate cultural conversation and zeitgeist moments into content that resonates with Gen Z and beyond.
• Infuse all copy with the brands core idea : inspiring people to explore and express their many selves and have the courage to be real.
• Balance fashion-forward editorial writing with the technical requirements of AEO and SEO, ensuring discoverability by both people and AI-driven search.
• Collaborate cross functionally to align on performance and storytelling goals.

The accomplished individual will possess :

Qualifications :