Field Marketing ManagerEthos Hospitality Group • Columbus, OH, US

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Field Marketing Manager

Ethos Hospitality Group • Columbus, OH, US

4 days ago

Job type

Full-time

Job description

Direct message the job poster from Ethos Hospitality Group

Promotional Products Expert | Nonprofit Executive | HR Director | Talent Acquisition & Retention | Business Process Optimization

KEY RESPONSIBILITIES

Employee Recruitment

Recruit, onboard, and manage brand ambassadors.
Create incentive programs to drive engagement and performance among field representatives.
Monitor team performance and provide coaching to optimize results.

Event Planning and Execution :

Plan, organize, and execute B2B partnerships, product sampling, pop ups and other marketing events on and off-site.

Manage all event logistics, including setup, registration, and teardown.

Develop and distribute promotional materials and manage event marketing campaigns.

Work with GM to create BEOs for planned events, when needed

Generate and qualify leads through various field activities.

Collaborate with sales team to understand their needs and support their efforts.

Engage with customers and prospects to promote products and services.

Brand Awareness :

Ensure consistent brand messaging across all field marketing activities.

Tailor marketing campaigns to fit local markets and demographics.

Develop and maintain relationships with local partners, vendors, and influencers.

Data Analysis and Reporting :

Monitor the performance of field marketing campaigns and events.

Analyze data to report on the effectiveness of marketing strategies and initiatives.

Use insights from data to refine and improve marketing activities.

Monitor and track reviews on all major platforms (e.g., Google, Yelp, TripAdvisor) to ensure consistent and timely responses.

Respond promptly and professionally to all customer reviews across all applicable platforms, addressing both positive feedback and resolving negative experiences. Work hand in hand with operations team.

Implement strategies to improve and maintain an average rating of 4.0 or higher on all review platforms.

Analyze review trends and provide actionable insights to management for continuous improvement in customer satisfaction and service quality.

Budget Management :

Allocate and manage budgets for various field marketing activities.

Ensure that all activities are cost-effective and within the allocated budget.

Communication and Coordination :

Act as a liaison between marketing and operations teams to ensure strong and accurate communication.

Regularly update all team members on campaign progress and results.

Help aide in building the morale and culture of our entire staff to be the best in class.

Brand Ambassador Leadership :

Build personal relationships with consumers and learn as much as possible about them and their network.

Build relationships with staff (brand ambassadors) and earn their buy-in for events and marketing efforts.

Teach staff how to be an extension of field marketing initiatives.

Take lead on celebrating and recognizing our staff (birthdays, personal accomplishments, professional wins) and develop systems to do so

Market Research :

Conduct competitive analysis and gather data on competitors' field activities.

Conduct surveys and gather feedback to understand customer needs and preferences.

ENSURE WE WIN!

WHAT'S NEEDED TO ACHIEVE SUCCESS

Excellent verbal and written communication skills.

Strong project management and organizational skills.

Proficient in data analysis and reporting.

Creative thinker with the ability to develop innovative events and sales strategies.

Strong interpersonal skills and the ability to build and maintain relationships.

Flexibility to travel as required for events and field activities.

Hold your fellow co-workers accountable for their jobs so that you can succeed at yours.

Aide in the development and well-being of all members of your team.

Diligently study your competitors and strive to beat them.

Invest in yourself outside of work, and ensure that you continue to grow physically, mentally, and spiritually.

STANDARDS BY WHICH YOU WILL BE EVALUATED

How well you execute tasks given to you

Quarterly Objectives and Key Results

Weekly KPIs

Evaluation by your co-workers above and below you

Innovations and competitive advantages you bring to the table

Employee Personal Development Plan

Annual review

COMPENSATION PLAN

Quarterly bonus opportunities

PTO

50% discount at Ethos concepts (not to be abused)

WORK SCHEDULE

Whatever it takes to win, including nights, weekends and holidays

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Hospitality

Referrals increase your chances of interviewing at Ethos Hospitality Group by 2x

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Field Marketing Manager • Columbus, OH, US

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