Principal Healthcare Product Marketing Manager

Healthcare Principal Product Marketing Manager

Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision. We are curious, data fluent, and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra. Are you one of us? We're looking for a Healthcare Principal Product Marketing Manager who can help us tell the stories of how we help our healthcare customers achieve business outcomes.

Job Description / Responsibilities :

• Crafts compelling business decision maker value propositions and messaging to show how Citrix supports healthcare business initiatives.
• Adept at translating product capabilities to business outcomes.
• Anticipates and leads the content needs of sales with executive level messaging, proof points, objection handling and other relevant collateral aligned to Citrix's healthcare related use cases.
• Initiates and drives the inception and strategy of inbound and outbound programs which drives awareness and creates clarity with healthcare executives to explain how Citrix uniquely solves healthcare business challenges.
• Cross-functional alignment of platform level program and initiatives across senior product management, sales, and marketing teams.
• Supports the healthcare strategy on executive events, roundtables, or webinars where business executives are the target audience.
• Defines success metrics for platform awareness, adoption, and engagement. Expertly uses analytics and qualitative feedback to refine campaigns and programs.

Required Experience / Skills :

Preferred Experience / Skills :

About Us : Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value passion for technology and the courage.