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Director Demand Generation

Director Demand Generation

Quantum HealthHartford, CT, US
1 day ago
Job type
  • Full-time
Job description

Director, Demand Generation

This position may work remotely anywhere in the United States of America. Founded in 1999 and headquartered in Central Ohio, we're a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we're on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost that's why we call ourselves Healthcare Warriors. We're committed to building diverse and inclusive teams more than 2,000 of us and counting so if you're excited about this position, we encourage you to apply even if your experience doesn't match every requirement.

The Director, Demand Generation will design and execute a comprehensive demand generation strategy to drive awareness, acquire leads, and convert opportunities into revenue. This leader will combine strategic vision with hands-on execution, leveraging best-in-class marketing technology and analytics to scale pipeline growth. They will manage both the growth marketing and marketing operations teams, ensuring alignment of strategy, execution, and measurement.

Demand Generation Strategy & Leadership

  • Develop and execute a data-driven demand generation strategy aligned to revenue goals, from top-of-funnel lead acquisition to sales conversion.
  • Partner closely with Sales leadership and the Business Development team (BDRs) to ensure marketing campaigns produce high-quality meetings and pipeline opportunities.
  • Define and track marketing-sourced pipeline and bookings KPIs, continuously optimizing programs to maximize ROI.
  • Foster a test-and-learn culture, encouraging curiosity, experimentation, and data-driven decision making to identify the most effective growth levers.
  • Develop and execute account-based marketing (ABM) programs targeting high-value accounts in partnership with Sales.

Growth Marketing Programs

  • Lead all paid demand efforts, including paid search, paid social, display advertising, and retargeting.
  • Manage lead flow from the corporate website, ensuring effective conversion paths and seamless lead hand-off to Sales and BDRs.
  • Oversee website optimization for lead generation, including form strategy, conversion paths, and user experience enhancements.
  • Implement and manage A / B testing tools and methodologies to continuously improve conversion rates across campaigns and the website.
  • Integrate field events, trade shows, and sponsorships into the overall demand generation plan to maximize lead capture and ROI.
  • Own webinar programs end-to-end, from content strategy to promotion, execution, and post-event lead nurturing.

    • Lead Nurturing, Scoring & Sales Alignment

  • Design and optimize lead nurturing workflows to engage prospects through the buyer's journey.
  • Develop and refine lead scoring models to ensure Sales and BDRs receive the most qualified leads for follow-up.
  • Work with Sales Enablement to ensure the sales and BDR teams are equipped with campaign-driven insights, follow-up strategies, and supporting assets.

    • Marketing Operations & Technology

  • Lead the marketing operations team, owning the marketing automation platform (HubSpot, Eloqua, Marketo, or similar), the platform-Salesforce integration, and the entire martech stack.
  • Ensure accurate campaign setup, lead tracking, and attribution models to measure true marketing impact.
  • Develop standardized dashboards and reporting for marketing performance, pipeline influence, and ROI.
  • Leverage market and competitive insights to inform targeting, messaging, and campaign strategies.
  • Continuously evaluate and implement new tools and technologies to improve marketing efficiency and effectiveness.

    • Team Leadership & Collaboration

  • Build, lead, and mentor a high-performing team of growth marketers and marketing operations professionals.
  • Foster a culture of performance, curiosity, and cross-functional collaboration.
  • Partner with Product Marketing, Engagement Marketing, Sales, BDRs, and Analytics teams to ensure cohesive go-to-market execution.
  • All other duties as assigned.

    • What you'll bring

  • Education : Bachelor's degree in Marketing, Business, or related field preferred or equivalent experience.
  • 10+ years of B2B marketing experience with a focus on demand generation and marketing operations.
  • 5+ years leading a demand generation or growth marketing team, with both strategic and hands-on management of programs.
  • Experience leading demand generation in companies with enterprise-level deals averaging $1M+ and long, complex sales cycles.
  • Proven track record of delivering marketing-sourced pipeline and bookings against aggressive growth goals.
  • Deep expertise in marketing automation platforms such as HubSpot, Eloqua, Marketo, or similar - including integration with Salesforce.
  • Strong experience with paid digital programs, webinar strategy, website optimization for lead generation, and A / B testing tools.
  • Experience developing and executing ABM strategies, lead nurturing workflows, and lead scoring models.
  • Proficiency in marketing analytics, attribution models, and performance measurement.
  • Demonstrated curiosity and a test-and-learn mindset, with a passion for continuous improvement.
  • Excellent leadership and collaboration skills, with the ability to influence across departments and executive levels.
  • A high degree of personal accountability and trustworthiness, a commitment to working within Quantum Health's policies, values, and ethics, and to protecting the sensitive data entrusted to us.
  • Strong administrative / technical skills; Comfort working on a PC using Microsoft Office (Outlook, Word, Excel, PowerPoint), IM / video conferencing (Teams & Zoom), and telephones efficiently.
  • Trustworthy and accountable behavior, capable of viewing and maintaining confidential information daily.
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