Sr. Director, Customer Marketing

Overview

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you’ll do

As Senior Director of Customer Marketing, you will own and scale the end-to-end customer marketing function : customer references, Advisory Councils, advocacy programs, case studies, awards and more. You’ll craft and execute a global strategy to elevate our happiest customers, fuel sales and retention motions, and bring real-world customer stories to life across multiple channels. You report to the VP of product and customer marketing and partner closely with Customer Success, Product Marketing, Field Marketing, and Sales. This position is a people manager role reporting to the Vice President, Product & Customer Marketing.

Responsibilities

• Define and lead the global customer marketing strategy, aligning to corporate objectives
• Build, mentor and manage a high-performing customer marketing team of program managers, content specialists and community leads
• Design and operate a scalable reference program
• Identify, recruit, train and activate customer champions
• Partner with Sales and Customer Success to embed references into deal cycles and renewal discussions
• Measure program health : time to reference, reference utilization rate and contribution to pipeline
• Create and run Advisory Councils, user groups and peer-to-peer networks that drive product feedback, beta participation and evangelism
• Orchestrate virtual and in-person council events, agendas, logistics, executive participation and follow-up
• Track engagement metrics : attendance, satisfaction, follow-through on insights
• Lead development of compelling customer stories : video case studies, written success stories, data-driven ROI analyses
• Collaborate with Content Marketing to syndicate stories across Docusign.com, social, events and paid campaigns
• Ensure all content meets brand standards and resonates with target audiences (industry, persona, geography)
• Work with Field and Demand Gen Marketing to integrate customer voices into webinars, events and digital initiatives
• Align with Product Marketing on go-to-market launches, customer quotes, use cases, proof points
• Support Sales Enablement with customer assets, tools and training to accelerate deal velocity
• Establish dashboards tracking advocacy funnel metrics : prospects engaged, references delivered, closed-won influenced
• Leverage qualitative feedback and quantitative data to continuously refine programs
• Report regularly to executive leadership on ROI and growth opportunities

Job Designation

Hybrid : Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency : Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role / job. Docusign reserves the right to change a position\'s job designation depending on business needs and as permitted by local law.

What you bring

Basic

Preferred

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations :

This Role Is Also Eligible For The Following

Benefits

Life at Docusign

Working here : Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed and to do the work of their life.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at

If you experience any issues during the application process please get in touch with our Talent organization at for assistance.

EEO / Privacy

Equal Opportunity Employer. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, disability, veteran or military status, or any other legally protected category.

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