Effie Worldwide, Inc. is hiring : Social Media Manager in New York

Are you a creative, data-driven storyteller who thrives on building energetic online communities? Bring your marketing and social media talents to Asphalt Green, where every day is about inspiring people to move, play, and connect through world-class sports and fitness experiences.

The Social Media Manager is responsible for developing, implementing, and managing Asphalt Green’s social media strategy across multiple platforms. Reporting to the Senior Director of Marketing, this role is key to building the company’s online presence, increasing brand awareness, and driving engagement with customers and followers. The Social Media Manager will oversee content creation, community management, and performance analysis to ensure the brand’s voice is consistent and resonates with the target audience. Some after working hours and weekend availability may be required depending on timing for programs, events, and other organizational needs.

This is an in-person position requiring a minimum of four (4) days per week in the office. The fifth day may be worked remotely depending on content and organizational needs.

Responsibilities

Social Media Strategy and Management

• Develop and execute comprehensive social media strategies aligned with Asphalt Green's marketing objectives, fundraising goals, and strategic plan.
• Manage and maintain Asphalt Green's social media channels, including but not limited to Facebook, Instagram, Twitter, Threads, LinkedIn, and YouTube.
• Collaborate with aquatics and sports programs, camps teams and competitive teams to ensure all Asphalt Green affiliated social media accounts align with strategic brand and marketing strategies.
• Create, curate, and schedule engaging, high-quality content (text, images, and videos) for all social media platforms.
• Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
• Stay up to date with social media trends, tools, and best practices to keep the organization’s presence relevant and engaging.
• Collaborate with the Senior Director of External Engagement to use social media for generating press coverage, engaging key media contacts, sharing news updates, and measuring media impact.

Audience Growth and Engagement

Online Advertising Strategy

Education and Experience

Required skills

Desired Skills

Benefits

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