Talent.com
Solution Strategy Director - Industry
Solution Strategy Director - IndustryOptimizely • Nashua, NH, US
Solution Strategy Director - Industry

Solution Strategy Director - Industry

Optimizely • Nashua, NH, US
30+ days ago
Job type
  • Full-time
Job description

Solution Strategy Director - Industry

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.

At our core, we believe work is about more than just numbers it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued. Join us and become part of a company that's empowering people to unlock their digital potential! To get a sneak peek into our culture, find us on Instagram : @optimizely

Job Responsibilities

1. Business Analysis and Market Trends

  • Define and continuously refine Ideal Customer Profiles (ICPs) and buying centers for each priority industry based on business performance, market signals, and product strategy.
  • Analyze pipeline and bookings trends by industry and surface critical insights to inform strategic focus and GTM investments.
  • Stay ahead of vertical market and competitive trends to guide positioning and messaging.
  • Monitor regulatory, legal, and compliance requirements specific to each vertical (e.g., HIPAA in Healthcare, PCI DSS in Financial Services, accessibility standards in Public Sector / Retail), and ensure GTM programs and messaging align with industry-specific expectations

2. GTM Strategy & Leadership

  • Define and document repeatable GTM programs and plays that grow pipeline, bookings, and retention across the priority industries.
  • Identify and propose organizational structure changes (e.g., roles, alignment, resourcing) required to support a fully verticalized GTM motion across sales, marketing, and customer success.
  • Identify and raise process improvements to drive stronger GTM execution and feedback loops

    • 3. GTM Execution

  • Drive execution of GTM initiatives for industriesfrom concept to measurable business impact.
  • Create alignment across GTM departments and drive towards business goal.

    • 4. Field and Customer Support

  • Represent Optimizely at industry events and co-create vertical-specific content, including blog posts, whitepapers, customer stories, and videos.
  • Support Sales in strategic vertical deals with tailored content, messaging, and pitch materials.
  • Partner with Customer Success to support QBRs with our top industry accounts, contributing roadmap context and thought leadership.

    • Your Main KPIs :

  • Quarterly targets for pipeline, bookings, and retention for top sectors.
  • Execution of both strategic GTM programs and tactical plays tied to measurable pipeline and bookings contribution.

    • Knowledge and Experience

  • 7+ years of experience in a B2B SaaS GTM role, including strategy, sales, presales, etc.
  • Demonstrated ability to build and execute GTM programs that drive business impact.
  • Familiarity with the CMS or digital experience platform market strongly preferred.
  • Proven track record of cross-functional leadership across product, marketing, sales, and enablement.
  • Strong analytical skills with the ability to interpret performance data and turn it into actionable insights.
  • Excellent communicator with the ability to influence stakeholders and tell a compelling story.
  • Comfortable operating in a fast-paced, evolving environment.
    • Create a job alert for this search

    Director Strategy • Nashua, NH, US

    Related jobs
    Corporate Strategy Manager

    Corporate Strategy Manager

    Bose • Framingham, MA, US
    Full-time
    At Bose Corporation, we believe sound is the most powerful force on earth and for over 60 years, we have been a company built on innovation, excellence, and independence.Privately owned, fiercely ...Show more
    Last updated: 6 days ago • Promoted
    Director, Asset Management Risk Operations

    Director, Asset Management Risk Operations

    Fidelity Investments • Merrimack, NH, United States
    Full-time
    This role will be part of a team accountable for assisting management with developing and implementing controls related to new products, operational processes, and regulatory requirements.The team ...Show more
    Last updated: 9 days ago • Promoted
    Operations Readiness Leader

    Operations Readiness Leader

    Fidelity • Merrimack, NH, US
    Full-time
    This is an excellent opportunity for an individual contributor who has experience in, or is interested in learning about, Digital Assets, Liquid Alternatives and the expanding Alternative Products ...Show more
    Last updated: 30+ days ago • Promoted
    Director of Strategy and Corporate DevelopmentNewWaltham, MA, Boston, MA or Remote East Coast

    Director of Strategy and Corporate DevelopmentNewWaltham, MA, Boston, MA or Remote East Coast

    Perfect Audience (Now Sharp Spring) • Waltham, MA, US
    Remote
    Full-time
    Director Of Strategy And Corporate Development.At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a s...Show more
    Last updated: 30+ days ago • Promoted
    Director, Alliance Management

    Director, Alliance Management

    Massachusetts Staffing • Waltham, MA, US
    Full-time
    Director Of Alliance Management.The company we are Alloy Therapeuticsa biotechnology ecosystem company empowering the global scientific community to make better medicines together.Through a communi...Show more
    Last updated: 13 days ago • Promoted
    Managing Director - Managed Services for Growth SaaS and Life Sciences

    Managing Director - Managed Services for Growth SaaS and Life Sciences

    Baker Tilly • Tewksbury, MA, US
    Full-time
    Help high-growth companies scale with confidence.At Baker Tilly, we help tomorrow's industry leaders build smarter, faster, and more resilient organizations. Our Managed Services platform delivers s...Show more
    Last updated: 21 days ago • Promoted
    Manager, Corporate Strategy

    Manager, Corporate Strategy

    Massachusetts Staffing • Waltham, MA, US
    Full-time
    The Manager in Corporate Strategy will play a crucial role in developing long-term strategy.This includes identifying growth drivers and challenges across the diverse portfolio of businesses.Additi...Show more
    Last updated: 9 days ago • Promoted
    Director, Global Strategic Accounts

    Director, Global Strategic Accounts

    Sigma • Burlington, MA, US
    Full-time
    Work Your Magic with us! Start your next chapter and join MilliporeSigma.Ready to explore, break barriers, and discover more? We know you've got big plans so do we! Our colleagues across the globe...Show more
    Last updated: 28 days ago • Promoted
    Director, US Strategic Sales & Analytics

    Director, US Strategic Sales & Analytics

    Ninjakitchen • Needham, MA, United States
    Full-time
    SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.Powere...Show more
    Last updated: 1 day ago • Promoted
    Director, Operational Excellence

    Director, Operational Excellence

    Apellis Pharmaceuticals, Inc. • Waltham, MA, United States
    Full-time
    The Director of Operational Excellence plays a pivotal role in shaping how the Technical Operations organization executes its work-through structured project delivery, standardized methodologies, a...Show more
    Last updated: 30+ days ago • Promoted
    Director, Analytical Development

    Director, Analytical Development

    EyePoint • Watertown, MA, US
    Full-time
    Be seen and heard at EyePoint, where leadership trusts our employees to get the job done.The patient-centric and award-winning approach we're taking in business fuels our success for : .Preventing bl...Show more
    Last updated: 28 days ago • Promoted
    Director, Strategic Partnership Accounts

    Director, Strategic Partnership Accounts

    Sigma • Burlington, MA, US
    Full-time
    Ready to explore, break barriers, and discover more? We know you've got big plans so do we! Our colleagues across the globe love innovating with science and technology to enrich people's lives wit...Show more
    Last updated: 30+ days ago • Promoted
    Sr. Analyst, Business Operations- Carbons, Compounds & Silica Technologies

    Sr. Analyst, Business Operations- Carbons, Compounds & Silica Technologies

    Cabot • Billerica, MA, United States
    Full-time
    Analyst, Business Operations- Carbons, Compounds & Silica Technologies.US-MA-Billerica | US-MA-Boston.Cabot has an exciting opportunity for a Sr. Analyst, Product Management to help develop and impl...Show more
    Last updated: 14 days ago • Promoted
    IT Strategy Director - Bioprocessing, R&D & Quality

    IT Strategy Director - Bioprocessing, R&D & Quality

    Repligen Corporation • Waltham, MA, United States
    Full-time
    A leading bioprocessing company is seeking an experienced IT Business Partner in Waltham, MA.As a crucial role, you will align technology initiatives with business goals across Manufacturing, Quali...Show more
    Last updated: 4 days ago • Promoted
    Director, Business Analytics

    Director, Business Analytics

    Ardelyx • Waltham, MA, United States
    Full-time
    Ardelyx is a publicly traded commercial biopharmaceutical company founded with a mission to discover, develop and commercialize innovative first-in-class medicines that meet significant unmet medic...Show more
    Last updated: 30+ days ago • Promoted
    Director, Alliance Management

    Director, Alliance Management

    Alloy Therapeutics • Waltham, MA, US
    Full-time
    Alloy Therapeutics Director Of Alliance Management.The Company : We are Alloy Therapeuticsa biotechnology ecosystem company empowering the global scientific community to make better medicines togeth...Show more
    Last updated: 18 days ago • Promoted
    Director of Strategic Pricing

    Director of Strategic Pricing

    UniFirst • Wilmington, MA, US
    Temporary
    UniFirst is one of North America's largest workwear and textile service companies, providing managed uniform and facility service programs to businesses in virtually every industry.With over 275 se...Show more
    Last updated: 30+ days ago • Promoted
    Director of External Audit Engagements

    Director of External Audit Engagements

    Fidelity Investments • Merrimack, NH, United States
    Full-time
    Director of External Audit Engagements.Join the Fidelity Enterprise Cybersecurity Governance, Risk and Compliance (GRC) Product Area as a Director of External Audit Engagements.In this pivotal lead...Show more
    Last updated: 1 day ago • Promoted