Senior Manager, CRM (Email and SMS)

Senior Manager, CRM (Email and SMS)

The primary focus of this role is to manage AirSculpt's consumer marketing Email and SMS programs. This includes the technical management of campaign set up and deployment, as well as helping with creative, reporting and strategy. We're looking for someone who is passionate about customer and prospect communications, diligent about ESP and legal compliance changes, as well as identifying content trends and opportunities. This person should thrive in the fast-paced environment and bring a deep understanding of what performs best across the lifecycle of a customer to drive engagement that leads to conversion.

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Responsibilities Include But Are Not Limited To :

• Help lead the full CRM strategy across email, SMS, and push channels
• Develop segmentation and personalization strategies to deliver better results
• Build audiences and emails (including dynamic content) in SFMC
• Design and optimize automated customer journeys, nurture campaigns, and trigger-based flows (e.g. welcome, education, targeted offers, referrals, win-back)
• Manage CRM calendar and ensure alignment with broader marketing and promotional plans, as well as cross functional teams
• Analyze performance KPIs (open rate, CTR, conversions, unsubscribe, sales per send) and optimize accordingly
• Partner with sales to ensure cohesive experiences across all lead touchpoints
• Stay up to date on compliance regulations (CAN-SPAM, TCPA, GDPR) and best practices
• Manage CRM tech stack (e.g. Salesforce Marketing Cloud, SalesForce Sales Cloud, Twilio)
• Collaborate with the full marketing team on strategy, tactics, campaign themes and promotions to ensure a consistent user experience
• Other tasks as assigned by management

Minimum Job Qualifications :

Physical Demands

Benefits

Compensation

$85-95K plus bonus potential. Full compensation packages are based on candidate experience and relevant licenses or certifications.

AirSculpt provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.