Marketing Manager

We are seeking a dynamic and results-driven Marketing Manager to lead the development and execution of marketing strategies for CorDx’s In Vitro Diagnostics (IVD) product portfolio. This role will focus on product marketing, brand positioning, digital marketing initiatives, and commercial enablement in alignment with business growth objectives. The ideal candidate will have experience in the medical device or diagnostics industry, a strong understanding of B2B healthcare marketing, and the ability to thrive in a fast-paced, collaborative environment.

Key Responsibilities :

1. Product Marketing & Positioning

• Develop and implement marketing plans to support product launches, market expansion, and customer acquisition initiatives.
• Define product positioning, key messaging, and value propositions tailored to different customer segments and geographies.
• Conduct competitive analysis and market research to identify opportunities and support commercial strategies.

2. Marketing Communications & Content Development

3. Digital & Demand Generation

4. Sales Enablement & Commercial Support

5. Event Management & Industry Engagement

Requirements

Benefits

Equal Opportunity Statement : We are an equal opportunity employer committed to inclusion and diversity. We do not discriminate based on race, gender, religion, sexual orientation, age, color, marital status, veteran status, disability status, national origin, or any other protected characteristic.