Director, Global Go-to-Market (GTM) Consumer Technology

Director Of Go-to-Market (GTM) For Consumer Technology

Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today's needs and tomorrow's next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we're living in and that we have the power to shape. Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality. Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward.

The Director of Go-to-Market (GTM) for Consumer Technology is responsible for shaping and executing the end-to-end commercial strategy for new product launches and category growth initiatives. This leader orchestrates cross-functional teams across Product, Sales, Channel Marketing, Retail, eCommerce, and Operations to deliver world-class launches, drive category leadership, and scale revenue across global consumer markets. The role requires a blend of consumer insight, brand storytelling, retail excellence, channel expertise, and product fluency.

Essential Duties And Responsibilities :

• GTM Strategy & Planning

Own the consumer GTM strategy for new device launches, line extensions, category refreshes, and seasonal retail events.

Develop channel-specific GTM strategies for key retail partners (e.g., Best Buy, Amazon Global, Walmart, Target, Fnac, Media Mart, Global carriers, distributors, etc).

Lead cross-functional launch teams to ensure flawless execution across brand, retail, digital, social, eCommerce, and PR.

Analyze consumer trends, competitive dynamics, pricing shifts, and category movements to guide GTM decisions.

Establish commercial KPIssell-in, sell-through, velocity, retail share, conversion, and attach.

Qualifications

Required :

Success Factors

Consumer-obsessed and insights-driven. Strong operator who thrives in fast-paced launch cycles and seasonal retail environments. Equally comfortable in strategy and execution. Collaborative leader who drives alignment across Product, Sales, Marketing, and Retail teams. Builds GTM plans that win at the shelf, online, and across the full consumer journey.

Compensation & Benefits Details

An employee's pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs. The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future. You will be eligible to participate in Sandisk's Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance. Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Sandisk's Standard Terms and Conditions for Restricted Stock Unit Awards. We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical / dental / vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Sandisk's Savings 401(k) Plan. Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.