General Manager / Sr. Director of Sales

General Manager / Sr. Director Of Sales

Are you ready to lead one of South Florida's most dynamic television stations? WSFL in Miami is seeking a visionary General Manager / Sr. Director Of Sales who will serve as the Market Leader, driving local operations and executing strategic media initiatives that connect with our vibrant, diverse community. This is your opportunity to make a significant impact while leading a talented team in one of America's most exciting markets.

As our General Manager / Sr. Director Of Sales you'll report directly to the Regional VP / GM and play a pivotal role in shaping the future of local media in Miami. You'll lead department heads, oversee day-to-day operations, and serve as a functional expert while driving both ratings and revenue growth across multiple platforms.

What You'll Do :

• Work with the local team to develop a local media strategic plan, including the content & brand strategy and help lead implementation and execution once the Regional VP / GM approves for assigned station
• Provide station oversight and act as the leader in generating ratings and revenue, including developing strategic plans and operational plans for the station's growth in multi-platform content delivery and revenue generation with approval from the Regional VP / GM
• Take lead in the development of and ensure responsible financial stewardship to the station operating and capital expense budgets in partnership with the Regional VP / GM
• Serve as the leader and subject matter expert for one of the station's functional areas, while overseeing a team of department head leaders of other functional areas
• Lead and collaborate with leadership team during department head meetings
• Lead a culture consistent with Scripps values, with a commitment to developing employees at all levels
• Responsible for all aspects of financial statements and ensuring station compliance with Scripps policies
• Enforcing all FCC, EEO, SOX and other appropriate rules and regulations
• Create sales budgets, project / forecast weekly station revenue so that annual revenue targets are achieved
• Manage all broadcast and digital inventory, set and adjust station rates to maximize revenue
• Manage the sale of advertising time to clients / agencies, involving local travel and national travel
• Meet with clients, advertisers and community organizations to maintain high visibility in the market
• Proactively create and manage enterprise or local station initiatives and new business projects
• Understand and interface with traffic system and personnel to efficiently manage airtime inventory. Approve all orders
• Supervise and provide regular feedback and training for direct reports with ultimate responsibility for all sales personnel
• Perform other duties as assigned

What You'll Need :

What You'll Bring :

Where You'll Live, Work And Play :

Miami is a world-class destination that offers an unparalleled lifestyle combining business opportunities with year-round tropical living. As the gateway to Latin America and the Caribbean, Miami boasts a thriving international business community and serves as a major hub for media, finance, and technology companies.

The city's stunning beaches, from South Beach to Key Biscayne, provide endless opportunities for water sports, relaxation, and entertainment. Miami's world-renowned dining scene features everything from celebrity chef restaurants to authentic Cuban cafeterias, while the vibrant nightlife and cultural attractions like the Wynwood Arts District and Design District offer endless exploration.

With no state income tax, a booming real estate market, and professional sports teams including the Miami Heat, Miami Dolphins, and Inter Miami CF, the Magic City provides an exceptional quality of life. The diverse, multicultural community creates a dynamic environment where innovation thrives, making Miami an ideal place to advance your career while enjoying a lifestyle that many only dream of.