Growth Marketing Lead, Email Marketing Job at FLEX Inc in New York

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It's hard to believe that it's 2025 and paying rent on time is expensive, inflexible, and difficult. We're here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

We are seeking an experienced Lead, Growth Marketing focused on A / B Testing & Customer Communications to join our dynamic team. This individual will play a critical role in developing, optimizing, and executing lifecycle marketing email and SMS campaigns to engage customers. The ideal candidate will have a strong background in email marketing, A / B testing, and customer communication strategies. This person will be working closely with cross-functional teams to craft impactful customer communications that increase acquisition, retention, and reactivation efforts.

Key Responsibilities :

• Email & SMS Campaigns : Manage the campaign lifecycle from concept through implementation, monitoring, and optimization. Design, build, and implement both marketing email and SMS campaigns with a focus on driving engagement and sign ups.
• Creative & Content Development : Develop compelling, high-converting email and SMS creatives. Ensure messaging aligns with brand voice, resonates with target audiences, and is optimized for engagement across different segments. Continuously test and refine content based on performance insights.
• A / B Testing, Optimization & Customer Segmentation : Lead the execution of A / B testing initiatives to continuously improve email and SMS performance (open rates, CTR, conversions) and ensure the highest level of customer engagement. Leverage data to segment audiences for personalized messaging. Develop strategies for customers based on historical behavior, lifecycle stages, and product interaction.
• Collaboration & Cross-Functional Engagement : Collaborate with internal teams (creative, content, sales, etc.) to ensure marketing campaigns are well-supported and executed efficiently. Align messaging with company goals, ensure consistency, and deliver a seamless user experience across all communication channels.
• Innovation & Strategy : Lead the planning, coordination, and execution of marketing campaigns, ensuring alignment with overall business goals and objectives.

Bring fresh, creative ideas to the table for optimizing customer communication. Use data-driven insights and industry trends to craft innovative email / SMS marketing strategies that improve customer engagement and app traffic.

Preferred Qualifications :

This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters.

Compensation :

The salary compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks. The base salary pay range for will be $115,000-$132,000

Life at Flex :

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full time, U.S. based employees we offer :

For full time non-US employees, we offer