Marketing Manager

Work Classification :

• Hybrid (Office, Remote & Field-Based) Primary Location : Joplin, MO Travel Requirement : Regional travel for retail activations, events, and trade show s Job Summary We are seeking a dynamic and versatile Marketing Manager who is equal parts strategist, creator, networker and executor.
• This role requires someone who is not only organized and detail-oriented but also imaginative and bold—a true marketing “unicorn” who can bring both vision and hands-on execution to the table.
• The Marketing Manager will oversee all aspects of marketing initiatives, including but not limited to event support, content creation, graphic design, digital & print campaigns, branding, social media, website management, overseeing field sales collateral and more.
• This person will be responsible for balancing high-level strategy with roll-up-your-sleeves execution, ensuring consistency, creativity, and measurable impact across all channels.
• In this role, the Marketing Manager will drive the growth and development of both in-house brands and licensed partner brands produced under our roof.
• They will craft and unify a cohesive vision, voice, and identity that elevates our market presence, strengthens brand equity, and delivers added value to our partners.
• The ideal candidate thrives in a fast-paced environment, understands how to merge data with creativity, and brings a “wow factor” to every project—ultimately helping us tell our story in a way that resonates and inspires.
• Day-to-Day Responsibilities Creative & Design Ownership Serve as the lead designer for core marketing assets, including digital ads, social graphics, packaging mockups, print collateral, event signage, and promotional materials.
• Develop original concepts and creative campaigns that bring the brand’s voice and vision to life.
• Oversee and refine creative work, ensuring consistency and quality.
• Manage file preparation and vendor coordination for print, packaging, and large-format graphics.
• Produce and edit visual content for social and digital platforms, including light video editing.
• Campaign Execution & Management Develop and manage project timelines, budgets, and deliverables for all marketing initiatives.
• Oversee content creation and distribution across social media, email, website, and digital channels.
• Collaborate with sales, product development, and operations teams to align marketing efforts with revenue goals.
• Use design to visually enhance campaigns, improving engagement and recall.
• Event & Brand Activation Support Design and oversee creative production for retail appreciation days, trade shows, and local brand activations.
• Ensure booth layouts, signage, and promotional items are designed, delivered, and executed on time.
• Coordinate logistics with teams to ensure flawless activations.
• Analytics & Reporting Track and analyze campaign KPIs, preparing visual reports and dashboards for leadership.
• Use data insights to refine creative direction and campaign strategies.
• Compliance & Industry Awareness Ensure all marketing materials and activities meet cannabis advertising regulations.
• Stay current on design trends, competitor creative, and evolving marketing tools .   Environment and Physical Requirements Work Environment Hybrid Setting The Marketing Manager performs work in a combination of office, home, and field environments.
• Office and remote duties involve computer-based tasks, virtual meetings, and creative design work, while field responsibilities include in-person brand activations, retail visits, and event support.   Noise Level Typically, moderate in office or remote settings; may increase during events or trade shows.   Environmental Factors Exposure to indoor / outdoor event conditions and potential cannabis-related allergens.
• Physical Requirements Sitting Frequent, for design, planning, virtual collaboration, and campaign management tasks.   Standing and Walking Regular, during retail visits, event setup, and brand activations.   Lifting and Carrying Up to 30 lbs. of marketing materials, signage, or event equipment.   Visual Acuity Constant, for reviewing creative assets, digital content, and printed materials for accuracy and branding alignment.
• Environment Type Hybrid (Office, Remote & Field-Based) This role requires a balanced presence between the Joplin, MO headquarters, home-based work, and field locations.
• The employee will collaborate in person with internal teams, work independently from home on design and campaign projects, and attend offsite brand activations, trade shows, and retail events.

Travel Regional Travel Required :