Overview
Georgia McBride Media Group (GMMG) is a multi-division entertainment company spanning book publishing, a literary agency, and film & TV production. We represent bestselling and emerging authors and are committed to building strong, engaged audiences around their work across platforms.
Role
We are seeking a part-time freelance Author Social Media Manager to oversee and grow an author’s social media presence across platforms with emphasis on TikTok / BookTok, Instagram, and other relevant platforms. The ideal candidate will not only manage day-to-day posting but also provide strategic insight, content planning, and creative execution to increase engagement and build the author’s brand. This is a part-time, freelance role with the opportunity to make a meaningful impact on the author’s audience growth and community engagement. MUST LOVE ROMANCE BOOKS!
Responsibilities
- Manage daily / weekly / monthly posting and scheduling across TikTok, Instagram, and other relevant platforms.
- Create, curate, and edit engaging content aligned with the author’s brand and audience.
- Identify and leverage trending audio, memes, and BookTok trends to maximize reach.
- Develop and execute a growth and engagement strategy with measurable goals.
- Monitor analytics and provide insights / reports on performance.
- Stay ahead of social media, book publishing, and pop culture trends.
Requirements
1–2 years experience in social media management (publishing, entertainment, or related creative industries a +).Proven track record of driving growth and engagement across platforms including Instagram, TikTok, Facebook, X, and Threads.Deep familiarity with and an understanding of TikTok / BookTok and current social trends.Strong creative instincts, excellent copywriting and content editing skills.Desired Candidate Profile
Be self-directed, highly organized, and proactive—comfortable working independently.Live and breathe social media; naturally curious and plugged into online communities, best practices, and trends.Have strong video editing skills including transitions, audio mixing, etc.Know how to capture an audience’s attention quickly and consistently.You’ve developed your own social media following and can demonstrate active and consistent engagement with your contentCompensation
Commensurate with experience and in the range of $2-3k / month.
Location
Remote / flexible.
Materials Required with Application
Video and graphics / post portfolio(s)Demonstrated client success re increasing engagement and audienceHappy client referencesSeniority level
Entry levelEmployment type
ContractJob function
Marketing, Public Relations, and Writing / Editing#J-18808-Ljbffr