Associate Director, Retail Media

Head Of Retail Marketing

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose : to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people we believe that when our people work with purpose, we will create a better business and a better world.

Role Purpose The Head Of Retail Marketing will establish and lead Unilever Beauty's U.S. Retail Marketing function, bringing together shopper marketing, retail media, and commerce activation into a single, future-fit capability. This role will ensure integrated brand storytelling across retailers, optimize investment across retail and shopper levers, and deliver measurable growth.

What Will Your Main Responsibilities Be

Set The Strategy Define the holistic Retail Marketing strategy that connects brand equity, retailer priorities, and consumer / shopper needs.

Integrate Shopper & Retail Media Lead joint planning across shopper and retail media, ensuring consistency with national media and Amazon performance.

Build Best-In-Class Execution Oversee the development of retailer-ready creative assets, in-store activations, and retail media campaigns that drive conversion.

Measurement & ROI Establish a clear measurement framework for retail marketing, with emphasis on incrementality and closed-loop learning.

Cross-Functional Leadership Partner with Brand, Sales, Media, and E-Commerce to drive aligned retail marketing plans and maximize impact of investment.

Team Leadership & Capability Building Build and coach a high-performing team; design ways of working that balance agility with operational rigor.

Innovation & Test-and-Learn Pilot new retail marketing approaches (emerging retail media networks, personalization, creative automation) and scale what works.

What You Will Need To Succeed

Experiences & Qualifications

812+ years of experience in retail marketing, shopper marketing, media, or e-commerce.

Proven success integrating shopper and retail media investments.

Strong commercial acumen and experience working closely with Sales and Retailer partners.

Comfort with measurement systems (MMM, incrementality testing, retail media reporting).

Ability to lead cross-functional teams and influence senior stakeholders.

Strategic mindset with hands-on execution abilityable to both architect the system and run it.

Success In This Role

Retail Marketing is recognized as a core growth driver, not a cost center.

Brands experience stronger, more consistent retail presence across channels.

Retailer partnerships deepen through joint plans that marry equity and conversion.

Retail media spend delivers provable incrementality and integrated learnings.

The function becomes a model for future-fit ways of working in beauty and beyond.

What We Can Offer You

Culture For Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life At Unilever | Careers With Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

Pay : The pay range for this position is $141,680 to $212,520. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus : This position is bonus eligible.

Long-Term Incentive (LTI) : This position is LTI eligible.

Benefits : Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive / succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee. Unilever is an Equal Opportunity Employer / Protected Veterans / Persons with Disabilities. For more information on your federal rights, please see Know Your Rights : Workplace Discrimination is Illegal.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note : This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.