Product Marketing Manager - Sponsor and CRO

Product Marketing Manager - Sponsor and CRO

At Advarra, we are passionate about making a difference in the world of clinical research and advancing human health. With a rich history rooted in ethical review services combined with innovative technology solutions and deep industry expertise, we are at the forefront of industry change. A market leader and pioneer, Advarra breaks the silos that impede clinical research, aligning patients, sites, sponsors, and CROs in a connected ecosystem to accelerate trials.

Our employees are the heart of Advarra. They are the key to our success and the driving force behind our mission and vision. Our values (Patient-Centric, Ethical, Quality Focused, Collaborative) guide our actions and decisions. Knowing the impact of our work on trial participants and patients, we act with urgency and purpose to advance clinical research so that people can live happier, healthier lives.

At Advarra, we seek to foster an inclusive and collaborative environment where everyone is treated with respect and diverse perspectives are embraced. Treating one another, our clients, and clinical trial participants with empathy and care are key tenets of our culture at Advarra; we are committed to creating a workplace where each employee is not only valued but empowered to thrive and make a meaningful impact.

The Product Marketing Manager Sponsor and CRO is responsible for partnering on and executing the go-to-market strategy in support of Advarra's sponsor and CRO products and services. As an integral part of Advarra's marketing team, this role is responsible for developing compelling content that brings solutions to life for buyers, moving them along their journey to accelerate the sales cycle, increasing win rates, and improving customer retention. The right candidate will have experience executing launches, cross-functional collaboration, and content development. This person will understand and have experience executing components that go into a successful launch, such as customer research, competitive analysis, differentiated messaging, impactful sales enablement tools, and content creation. The role will report to the Director of Product Marketing Sponsor and CRO. This position requires strong strategic thinking, exceptional communication (writing and PowerPoint) skills, and proven experience in B2B product marketing.

Job Duties & Responsibilities :

• Partner with commercial and AI product leadership to develop and execute the overall product marketing strategy to align with company goals, driving market differentiation and revenue growth
• Work closely with internal and external subject matter experts and KOLs to create and produce thought leadership content, including blogs, webinars, abstract submissions, conference presentations, articles, etc.
• Develop and deliver product / services positioning and messaging that differentiates Advarra's sponsor and CRO offerings, demonstrates their value to buyers, and incorporates feedback from buyers
• Collaborate closely with the sales team to ensure the GTM strategy and value propositions are resonating in the market and create feedback loops to refine the value proposition and product positioning
• Proactively conduct customer outreach to identify and secure participants to support external marketing initiatives including events, webinars, conferences, and testimonial programs.
• Develop and lead launches for new offerings, enhancements, and partnerships, ensuring alignment across the Product, Sales, and Marketing organizations.
• Conduct competitive landscape analyses and deep-dives on core competitors to build battlecards, head-head selling materials, and differentiated messages; advise product teams on strategies for creating a differentiated solution
• Partner with the rest of marketing on paid, earned, shared and owned strategies
• Collaborate with Sales and Enablement to develop and deliver training that ensures the sales team is enabled on the buyers, competitors, messaging, customer stories, and content
• Establish clear goals and KPIs to measure the success of product marketing initiatives in support of the business and measure the achievement of marketing goals
• Drive awareness and core messaging with internal and external stakeholders and client targets aligning all communications to help build / extend core messaging and brand equity in support of the line of business's strategic vision
• Create content (e.g., sales enablement tools, case studies, press releases, website copy, blog posts, sales decks, sell sheets, videos, etc.) that clearly articulates how Advarra's sponsor and CRO-facing technology solutions and services are differentiated and deliver value
• Act as the product evangelist both internally and externally, representing the company at industry events, webinars, and customer meetings

Location : This role is open to candidates working remotely in the United States.

Basic Qualifications :

Preferred Qualifications :

Physical and Mental Requirements :

Advarra is an equal opportunity employer that is committed to diversity, equity and inclusion and providing a workplace that is free from discrimination and harassment of any kind based on race, color, religion, creed, sex (including pregnancy, childbirth, and related medical conditions, sexual orientation, and gender identity), national origin, age, disability or genetic information or any other status or characteristic protected by federal, state, or local law. Advarra provides equal employment opportunity to all individuals regardless of these protected characteristics. Further, Advarra takes affirmative action to ensure that applicants and employees are treated without regard to any of these protected characteristics in all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and separation from employment.

The base salary range for this role is $70,000 - $122,000. Note that salary may vary based on location, skills, and experience and may vary from the amounts listed above. This position may also be eligible for a variable bonus in addition to base salary as well as health coverage, paid holidays, and other benefits.