Vice President of Marketing

About Us :

BW Packaging is driving performance at the intersection of people, technology, and customer care. As part of the privately held Barry Wehmiller family, we unite a global team of packaging experts with a clear purpose : People Who Care, Building Solutions that Perform. We take on our customers' toughest challenges as our own - delivering both innovative and enduring solutions that set the standard for value and performance. Our strength comes from our people and the power of our brands - trusted names in packaging that are known worldwide for engineering excellence, application expertise, and lifetime commitment to customer success. Truly Human Leadership guides our belief that exceptional business results and profound respect for people together provide the foundation of enduring success. We are committed to forging lasting partnerships with our customers, earning their trust through integrity, expertise, and execution. With our full range of packaging solutions and long term partnership and service, we help customers achieve operational excellence today while building the future of packaging together.

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief : to use the power of business to build a better world.

Job Description :

The Vice President of Marketing is a results-driven executive responsible for leading marketing strategy and execution that fuels commercial growth, customer engagement, and brand visibility across Packaging's global footprint. Reporting to the Chief Product & Marketing Officer (CPMO), this leader drives integrated marketing efforts and oversees core functional areas including Demand / Lead Generation, Brand & Content, Customer & Market Insights, and Regional Marketing (e.g., EMEA), along with a shared services pool of analysts, content creators, and campaign specialists.

In addition to leading execution, the VP sets the long-term strategic direction for the global marketing function, ensuring alignment with enterprise priorities and deep partnership with Sales, Product, and Executive Leadership. This is a leader-of-leaders role, responsible for building scalable capabilities, developing high-performing talent, and delivering measurable impact across the customer journey. Success in this role requires a growth-minded brand builder - energized by evolving customer needs, creative differentiation, and cross-functional orchestration.

Key Responsibilities

Execution Leadership

• Lead the execution of integrated marketing campaigns that drive pipeline growth, customer retention, and commercial enablement.
• Manage the global marketing planning process, including budget allocation and program delivery, with clear KPIs and accountability.
• Ensure operational excellence and high-quality delivery across all marketing initiatives.
• Oversee development of commercial enablement tools that support sales effectiveness, product positioning, and customer engagement.

Strategic Vision & Commercial Partnership

Brand, Content, and Communication

Demand Generation

Customer and Market Insights

Strategic Leadership & Impact

Qualifications & Experience

Travel

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At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work-therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.

Barry-Wehmiller is an equal opportunity employer. M / F / D / V This organization uses E-Verify.

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and / or skills assessments.

Company : BW Flexible Systems