Sr. Director Global Marketing, GI Cancers

Sr. Director Global Marketing, GI Cancers

Location : US (Collegeville, PA) or UK (London, UK)

We need fresh thinking to get ahead of disease as our patients deserve bold ambitious ideas.

As a Global Marketing Director (GMD), Oncology, you will translate our science into commercial success throughout the product lifecycle by ensuring you drive competitive product profiles and build long term brand value through working in partnership with the cross functional oncology team.

You will lead the development of insight-driven global product strategies and plans, deliver ambitious long-range forecasts, enable outstanding launches, and ensure excellent customer experience in partnership with co-create markets through creating omnichannel content.

This role will report to the VP Medicine Commercialization Lead (MCL) of Immuno-Oncology (IO) in Oncology. In this role you'll develop and stretch to be best in industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK's Pharmaceuticals business, as Global Marketing directors (GMD) you are expected to generate Long Term Value for GSK and ultimately improve the lives of patients around the world. This role has an unique opportunity to rapidly launch an exciting indication in Rectal Cancer which will change standard of care practice in a big way.

You will produce exquisite insight, develop clear, competitive global brand strategies and plans, enable outstanding launches, and focused implementation in partnership with co-create markets.

Key Responsibilities :

• Establish themselves as the GI commercial lead and expert, supporting the Marketing Commercialization Team and Medical Development Team, and part of the Global brand commercial leadership team.
• Lead Global launch and launch readiness for Rectal Cancer in collaboration with the US LOC.
• Support governance deliverables and workstreams aligned to key decisions for the organization.
• Lead lifecycle management strategy in GI cancers to drive additional value for the asset, determine unmet needs, launch sequence strategy, and optimize approaches to markets.
• Understand, value, and prioritize sources of differentiation by leveraging cross functional insights, elucidating implications of emerging data and competitive launches across cross functional teams and strategies.
• Accountable to develop GI brand strategy and deliver launch / brand plan in accordance with Integrated Asset Plan (IAP) across customer segments including Patient, HCP and Payer, in partnership with key cross functional partners and LOCs enabling core LOCs to execute the strategy and achieve the agreed sales ambition.
• Develop strategic choices (positioning, segmentation, targeting, etc.) and promotional strategies.
• Partner with Insights to deliver global forecast aligned to strategy, generating recommended assumptions and strategic input.
• Ensure the market access strategy underpins decision-making throughout the entire product lifecycle, including portfolio decision-making.
• Embraces an agile mindset to build an organization that seeks continuous improvement, productivity, value, speed to market and customer satisfaction.
• Leads team and builds followship to ensure brand strategy can be executed to maximize commercial success and deliver exceptional customer experience.
• Can identify future strategic opportunities to drives long term asset value expansion through thoughtful and proactive assessment of unmet need, commercial valuation and science
• Elucidate required SG&A and commercial model to optimize Brand performance in Global markets.
• Drive culture of trust, respect, transparency, and accountability.

Why You?

Basic Qualifications :

Preferred Qualifications :

Why GSK? Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas : respiratory, immunology and inflammation; oncology; HIV; and infectious diseases to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.