Director, Product Marketing - Indirect

Director, Product Marketing - Indirect

The Product Marketing Director at Culligan Quench will lead the discovery of new market opportunities, define product strategies, and drive go-to-market execution to ensure our Indirect division sustains leadership in dealer channels. This role serves as the connective tissue between Product, Sales, Marketing, and Operations, ensuring our Indirect product portfolio is not only competitive but also differentiated by a clear value proposition, compelling positioning, and measurable business outcomes. The Director will champion the voice of the dealer, translating market insights into strategy and ensuring alignment across stakeholders to enable adoption and growth.

Responsibilities include :

• Refine product positioning and value propositions grounded in customer and dealer insights.
• Lead development of business cases that quantify new product opportunity (TAM, ROI, adoption forecasts) & inform portfolio decisions
• Shape the product roadmap through market and dealer feedback, competitive analysis, and voice-of-customer inputs.
• Define clear, strategic go-to-market frameworks for new and existing products that drive both differentiation and adoption.
• Partner with Category Management to track performance post-launch and iterate based on results.
• Partner with Marketing to create marketing assets, sales tools, and training materials to enable internal and dealer sales teams.
• Ensure dealers are strategically enabled with compelling messaging, sales narratives, and trainingnot just tools.
• Develop channel-specific programs that improve partner engagement, dealer confidence, and sell-through.
• Build two-way feedback loops with dealers, ensuring their voice informs product refinement and GTM priorities.
• Champion dealer and customer success stories as proof points for growth.
• Own the market intelligence function for Indirect : competitive tracking, pricing analysis, and emerging trends.
• Leverage IoT and usage data to identify upsell, cross-sell, and retention opportunities for indirect products.
• Translate insights into actionable recommendations for roadmap prioritization, pricing, and GTM pivots.
• Serve as Indirects voice of the customer in product development, product quality, IoT, and support.
• Act as the integrator across teams, ensuring Indirect priorities are fully represented in corporate initiatives.
• Establish a framework for launch readiness with Sales, Operations, and Marketing, aligning priorities and deliverables.
• Partner with Product Support to translate field and dealer issues into actionable improvements.
• Liaison with Product Technical Support teams to ensure dealers product concerns are prioritized and resolved.

Requirements include :

$140,000 - $142,000 a year

Quench offers salary, commission, benefits, and incentive awards. We are proud to be an Equal Opportunity Employer. Quench provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to sex, sexual orientation, race, color, religion, gender, national origin, ethnicity, age, disability, marital or family status, pregnancy, military status, veteran status, genetic information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, benefits, training, social and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.