Legal Tech Marketer Role
Are you an experienced, results-driven legal tech marketer? Do you have a passion for creating marketing strategies for driving awareness, demand, and adoption of AI software solutions? LexisNexis is seeking an experienced, results-driven B2B Marketing Manager to lead marketing strategy and execution for our AI legal research platform for large law firms. This is a high-visibility role at the intersection of product, sales, and marketingtasked with building awareness, shaping perception, and driving demand.
The ideal candidate will bring a deep understanding of the legal sector or B2B AI software, proven success in enterprise sales, and the ability to independently build and execute strategic marketing programs. This role requires both strategic vision and hands-on execution, as well as strong collaboration across cross-functional teams. Responsibilities include developing and owning the go-to-market marketing strategy for our AI legal research solution in the large law sector, positioning LexisNexis as a trusted partner for legal AI, differentiating us in a competitive and rapidly evolving market, and building and executing integrated, ABM campaigns to generate awareness, engagement, and qualified leads for the sales team.
Requirements include having a proven track record of creating and executing B2B marketing strategies that drive awareness and leads, experience partnering with sales teams to align marketing programs with business objectives, the ability to work independently, prioritize, and manage multiple projects simultaneously, excellent communication, storytelling, and stakeholder management skills, and comfort using marketing automation, CRM (Salesforce preferable), and analytics tools to track and optimize performance. A Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus) is also required.
LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. U.S. National Base Pay Range is $70,200 - $117,100. Geographic differentials may apply in some locations to better reflect local market rates. If performed in Ohio, the pay range is $66,800 - $111,300. This job is eligible for an annual incentive bonus.
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Marketing Manager Marketing • Raleigh, NC, US