Digital Marketing Manager

Digital Marketing Manager

Become the next FACE of MRA! Friendly. Accountable. Centered on Members. Engaged. MRA = Problem Solved. That's the FACE Culture that we live and breathe here at MRA. We are seeking an enthusiastic Digital Marketing Manager to join our dynamic and highly collaborative marketing team. This hybrid opportunity could be located in our Golden Valley, MN, Waukesha, WI, Cincinnati, OH, or Columbus, OH office. Our new digital marketing manager will thrive in a hands-on environment, leading both strategy and execution for our digital marketing efforts with a heavy emphasis on lead generation. We're looking for an individual with a broad digital understanding who knows the ins and outs of Salesforce - Marketing Cloud, Sales Cloud, and Data Cloud - and loves optimizing new integrations to get the most from our toolset! If you're excited about campaign tracking, MQLs, SQLs, lead scoring, campaign strategy planning, and helping create communications that get opened, get engagement, and get results, we want to talk to you!

Position : Digital Marketing Manager

As the MRA Digital Marketing Manager, you will work directly with the Marketing Director. You'll help determine target audiences and develop automated campaigns using Marketing Cloud to help develop eye-catching, exciting, dynamic emails that generate results, as well as supporting our regular communication efforts. You'll have a hand in the strategy and execution of campaigns that span our digital channels, including our website, social media channels and digital advertising programs. You'll also be the data expert, tracking engagement and generating leads for our sales team.

As the Digital Marketing Manager, you will :

• Act as the Marketing team's expert in Salesforce systems and integrations.
• Assist our sales and business partners in understanding and using these tools.
• Help maintain data integrity and security of Salesforce databases.
• Assist with the overall digital marketing strategy and develop lead generation campaigns.
• Manage and collaborate with our digital marketing coordinators, supporting their execution of our campaigns across email, social media and other channels.
• Work closely with the entire Marketing team and assist in cross-channel project management, building relationships with business partners and subject matter experts across the organization, and collaborating on creative and effective marketing initiatives.
• Track and analyze digital marketing campaigns, and help optimize efforts to ensure both marketing and organizational KPIs are met.
• Provide an exceptional external communication experience to our members and internal and external audiences alike.

Ideal Candidate Traits :

MRA is an Equal Opportunity / Affirmative Action Employer