Media Planner

External Description

Anticipated future hire pending new business needs.

Department : Consumer Engagement Group / Media

Reports to : Sr. Media Planner or Media Supervisor

Supervisory Responsibilities : Yes

FLSA Status : Exempt

Note : Anticipated future hire pending new business needs.

GSD&M may be searching for a Media Planner who will translate overarching media strategies into detailed media plan recommendations, potentially across multiple client teams.

They report to a Sr. Media Planner or Media Supervisor for each team where they receive mentorship, guidance, and direction to plan and execute media campaigns which help build their client’s business.

They assist their supervisor in the planning and execution of more complex campaigns and initiatives in order to grow their skillsets and gain experience in new areas.

Planners are able to learn quickly and draw upon their knowledge of communication channels such as digital, print, broadcast, and out of home to aid in the day to day needs of their clients.

They are learning how to think strategically, by looking at trends, competitive, client goals and objectives, and by having a good understanding of the strategic business insights and creative idea.

In addition, Planners are expected to possess strong organizational skills and be effective multi-taskers.

Planners work closely with other departments in the agency to ensure that communication is in constant flow and that all responsible parties are coordinating to meet the needs of our clients.

Planners will regularly attend internal training sessions as well as meetings with external partners in order to build their knowledge base and establish a more comprehensive understanding of the overall media landscape.

They are also regularly responsible for maintaining client documents, meeting strict deadlines, and the training of other support staff.