Strategic Marketing Product Manager - Reference Lab

Product Manager

We understand that the world we want tomorrow starts with how we do business today, and that's why we're inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other's growth and development. Our culture is centered on our guiding philosophy, The Five Principles : Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care. Current Associates will need to apply through the internal career site.

Antech is seeking a highly driven and experienced Product Manager to focus on executing the short- and long-term vision for Reference Laboratory Services with a focus on Microbiology, Pathology, and Endocrinology. This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary diagnostics and digital marketing tools. The ideal candidate should be adept at leading teams, navigating complex market dynamics, and driving growth through innovative marketing initiatives.

Essential Duties and Responsibilities :

• Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth. Utilize this data to inform and refine marketing strategies.
• Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.
• Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.
• Develop and implement comprehensive marketing strategies for reference laboratory tests, focusing on market growth and penetration.
• Develop and oversee the execution of comprehensive marketing plans for reference laboratory tests and services. This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals.
• Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives.
• Work closely with Capital Equipment and Products, Preventive Care Research and Development, Sales / Sales Enablement, Marketing / marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals.
• Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events.
• Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.

Education and Experience Required Qualifications :

Preferred Qualifications :

Knowledge, Skills and Abilities :

Industry Specific Knowledge :

Travel : Yes, 33% of the time.

The Target Pay Range for this position is $97,000 - $125,000 annually. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget. This role is eligible for an annual bonus as well.

Antech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates. All Full-time associates are eligible for the following benefits and more :

We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement, please see our Career page at Antech Careers.