Influencer Marketing & Community Engagement Manager

Influencer Marketing & Community Engagement Manager

Location : New York, NY

Type : Hybrid

Reports to : Vice President, Brand & Marketing

Role Overview

The Manager of Influencer Partnerships & Community Engagement will be both a strategist and an ideas generator, responsible for reinventing how HealthyBaby builds relationships with parents and amplifies its mission. This role goes beyond traditional influencer marketing : it's about finding unconventional, scalable ways to partner with voices, networks, and communities that share HealthyBaby's values of health-first, safety, science-led, and advocacy. The ideal candidate is as comfortable brainstorming bold new partnership ideas as they are executing the details of influencer campaigns and grassroots activations.

Key Responsibilities

• Innovative Partnership Development
• Identify unconventional platforms, voices, and networks (beyond standard influencer tiers) where HealthyBaby can stand out.
• Develop creative partnership concepts from advocacy-driven collaborations to cross-industry alliances that expand reach and credibility.
• Generate fresh, scalable ideas that differentiate HealthyBaby in a crowded influencer landscape.
• Influencer Strategy & Execution
• Build a curated ecosystem of partners, including parent creators, thought leaders, healthcare professionals, and cultural advocates.
• Manage influencer campaigns from sourcing through reporting, ensuring alignment with HealthyBaby's mission and storytelling.
• Experiment with new formats (e.g., educational livestreams, advocacy campaigns, surprise-and-delight activations).
• Community Engagement
• Cultivate partnerships with parent groups, advocacy organizations, and grassroots communities.
• Create programs that drive deeper trust and long-term loyalty, not just short-term impressions.
• Serve as a HealthyBaby ambassador in parent-focused networks, online and offline.
• Content & Campaign Integration
• Partner with Social Media & Content Development Manager to co-create stories that blend influencer voices with brand narrative.
• Ensure campaigns feel authentic and community-driven, not transactional.

Qualifications & Skills