Product Marketing Lead

Product Marketing Lead

Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised +$70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.

This role requires in-office attendance at least 3 days / week in New York City.

The Role

Air is looking for a Product Marketing Lead that can own the end-to-end narrative of how Air creates value for creative teams, turning our product differentiators into market-moving stories that accelerate growth. This hire will be responsible for sharpening Air's positioning, building a repeatable messaging framework, and ensuring that every touchpoint - from campaigns to sales enablement - helps prospects recognize their pain and see Air as the obvious solution.

Core Responsibilities

• Sharpen Air's product positioning and messaging

Clear, repeatable messaging framework that aligns with our key storylines Air wants to tell in market. Internal and external teams adopt and integrate consistent narrative by end of Q4. Measurable lift in pipeline velocity from sharper pain-point framing.

1 post / week cadence of product marketing-led content (social / blog / email).

Deliver consistent "education pillar" content (blogs, case studies, whitepapers, explainer content) that helps drive meetings booked.

Drive expansion conversations via marketing and lifecycle experiments.