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Marketing Operations Manager

Marketing Operations Manager

GrowthAssistantFort Worth, TX, US
7 days ago
Job type
  • Full-time
Job description

Marketing Operations Manager

GrowthAssistant is looking for a detail-oriented and technically skilled Marketing Operations Manager to join our growing team. If you have a strong background in marketing systems, automation, and analytics and love optimizing processes to help teams scale this could be the perfect fit. This is a great opportunity for someone who wants to work with a high-growth brand and gain continuous learning and career growth.

The Benefits

Work-from-home setup Paid holidays Health insurance PTO Training opportunities

The Role

  • Own marketing systems such as HubSpot, Google Analytics, Tag Manager, Salesforce, and Ahrefs, ensuring seamless integrations and optimal performance.
  • Build and maintain automated workflows for lead nurturing, scoring, and routing to improve scalability and reduce manual effort.
  • Set up and manage campaign infrastructure (landing pages, forms, UTM tracking) and troubleshoot technical issues.
  • Lead A / B testing initiatives across emails, landing pages, and lead flows to optimize conversion and funnel performance.
  • Build dashboards and reporting frameworks in Google Sheets / Excel to track KPIs, funnel health, and campaign effectiveness.
  • Manage lead data hygiene, segmentation, and attribution tagging, ensuring accurate lifecycle tracking and reporting.
  • Identify opportunities to integrate AI tools to improve automation, personalization, and operational efficiency.
  • Collaborate closely with Marketing, Sales, and BizOps teams on cross-functional projects and special initiatives.

The Requirements

  • 4+ years of marketing operations experience in a B2B SaaS company or high-growth startup.
  • Expertise in HubSpot and marketing automation platforms.
  • Proficiency in Google Analytics, Tag Manager, Ahrefs, and UTM frameworks for tracking and performance monitoring.
  • Advanced skills in Google Sheets / Excel (pivot tables, formulas, data manipulation).
  • Strong background in lead scoring, segmentation, routing, and attribution processes.
  • Detail-oriented with a systems-thinking mindset and proven ability to scale marketing operations efficiently.
  • Excellent communication and collaboration skills to work cross-functionally and translate technical topics to non-technical teams.
  • Experience with project management tools (preferably Notion).

    • Nice-to-Have

  • Experience with A / B testing and funnel optimization.
  • Familiarity with Zapier, Clay, Outreach, and other automation / AI tools.
  • Salesforce experience

    • The Compensation

  • ?90,000 to ?100,000 / month We are looking for someone who wants to grow as part of a team. Ideal candidates are eager to learn, innovate, and take on more responsibilities as the team scales. Join our team now!
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