Industry Marketing Manager
VirtualVocationsPasadena, California, United States30+ days ago
Job type
- Full-time
Job description
A company is looking for an Industry Marketing Manager - Hospitality & Travel.
Key Responsibilities
Develop and execute industry-specific marketing strategies aligned with company objectives
Collaborate with Sales to improve lead generation and conversion for top accounts
Analyze the B2B buying process to create targeted campaigns for key personas and buying groups
Required Qualifications
Bachelor's degree in Marketing, Business, or related field; MBA preferred
7+ years of B2B marketing experience, ideally in enterprise settings and the Hospitality / Travel or tech platform sectors
Strong understanding of the B2B buying process and enterprise sales cycle
Proven success in building and engaging B2B personas and communities
Established network within Hospitality and Travel industries
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Industry Marketing Manager • Pasadena, California, United States
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