Marketing Manager

Job Description

Job Description

Digi Security Systems is an industry leader in the design, installation and support of custom video surveillance, electronic access control, and intrusion detection solutions for public and private partners. We've built our reputation on innovation and reliable service, and we're known as the industry's experts.

Position Overview

We are seeking a strategic and results-driven Marketing Manager to lead our marketing efforts and drive growth across all business verticals. This role is responsible for developing and executing go-to-market strategies, overseeing digital and traditional marketing initiatives, and collaborating closely with sales to optimize lead generation and conversion. The Marketing Manager will play a critical role in shaping our brand, refining messaging, and ensuring marketing operations align with business objectives. This is an in-person role based out of any Digi office.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies to promote Digi's services and generate high-quality leads.
• Own lead generation campaign strategies, including targeting, channel mix (website, email, digital advertising, PR, sponsored content, etc.), messaging, and creative direction.
• Drive content strategy and manage the editorial calendar, overseeing the execution of cornerstone content such as webinars, press releases, and white papers.
• Monitor and analyze market trends, ensuring the company's positioning aligns with customer needs and industry shifts.
• Manage marketing specialist, marketing digital agency, and consultants, vendors and any third parties leveraged to support lead generation activities

Marketing & Sales Collaboration

Marketing Operations

Qualifications

Benefits

Disclaimer : This job description is not all encompassing of job responsibilities and is not in any way a binding document. It does not affect the at will nature of employment at Digi Security Systems.

#LI-MB1