Marketing & Social Media Coordinator

Marketing & Social Media Coordinator

Driven Brand's Meineke Car Care group is looking for a Marketing & Social Media Coordinator who wants to make a difference!

Reporting to the Director of Marketing, Meineke, and supporting our Meineke segment, this role is responsible for daily support of marketing at the regional and local level.

Meineke Car Care is a 50-year-old legacy brand with a rich history and a robust social media strategy in place. This is an opportunity to take over a national brand and bring it to the next level on social media.

The Marketing & Social Media Coordinator will be responsible for daily support of marketing at the regional and local level. In addition to educating Meineke franchisees on existing marketing efforts, you will be challenged to advise and support additional local marketing tactics, working closely with the rest of the marketing team and our agency partners. This role also includes social media management and listings management for all 700+ Meineke locations, working in tandem with a world class social media agency. This role is responsible for managing our brand's social media strategy, working closely with our creative agency on record.

How You Will Own It

• Develop and maintain relationships across the Meineke Car Care franchise system to support marketing efforts on a regional level and on a national scale.
• Work closely with operational managers in the specific regions to ensure all centers have appropriate information on marketing and media plans.
• Assist in the development and execution of comprehensive local marketing plans that will effectively and efficiently drive sales growth in addition to national marketing efforts.
• Foster relationships with franchisees to gain support and drive returning and new sales opportunities for Meineke shops.
• Provide support of advertising, promotion, and retention programs supporting the brand and products at the local level.
• Manage posting on all social media platforms on Facebook, Instagram, Google and YouTube.
• Monitor all social platforms and engage with followers.
• Provide regular reporting on social media efforts.

What You'll Bring

Added Fuel If You Have :

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Get early access to 50% of your earned wages at any time through our myFlexPay program.