Thought Leader Liaison - Northeast

Thought Leader Liaison - Northeast

The EVERSANA / Theratechnologies Thought Leader Liaison (TLL) role is a key field-based position supporting the commercial portfolio efforts. The TLL is a product and company knowledge expert and an integral strategic partner to internal and field-based teams, who executes on business strategies to build company reputation and credibility in the HIV space. The TLL works to drive results in these main areas : HCP activation through education and raising awareness, KOL identification, and development of enduring relationships with both current and emerging leaders based on the information available for our brands and cross-functional alignment.

TLLs support cross-functional, commercial opportunities such as marketing initiatives, advisory boards, speakers bureau strategy, and congress strategy. Additionally, the TLL helps inform commercial strategy, messaging, and resources through the sharing of KOL insights. The TLL works closely and collaboratively with cross-functional partners to maintain KOL coordination but also to manage appropriate distinction of roles and boundaries among the expertise areas. This position reports to the Director of Thought Leader Liaisons and is field based.

ESSENTIAL DUTIES AND RESPONSIBILITIES : Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by :

• The TLL team will focus on multi-site, regional, and national practices, pharmacies, KOLs and developing Advanced Practice Providers
• Support KOL influence-mapping initiatives by developing profiles and engagement / communication plans for each assigned KOL
• Take a leading role in coordinating the development and maintenance of account plans, through a synergistic approach that aligns cross-functional colleagues in a compliant manner. Account plans include cross-functional activities that synergistically educate to impact clinical outcomes and customer satisfaction, which in turn drive company / product loyalty and achievement of demand goals.
• Conduct tailored and focused discussions related to on-label product information, disease state, initiatives, and general corporate overviews with Practitioners
• Execute unique, approved programming, such as disease state and product programming with identified champions and through special channels
• Initiate strategic initiatives (EMR, education on testing, pharmacy education, screening)
• Drive market development and partnerships by identifying regional market gaps and opportunities
• Plan and execute HCP engagements and executive encounters at local, regional, and national conferences, in-field engagements, and other venues as directed in a compliant manner
• Work with Marketing, sales leadership, and contracted speakers to gain and synthesize feedback in support of the evolution of promotional programming content; provide real-time assessment of speaker and program effectiveness
• Monitor KOL opinions about current and future treatment patterns that may impact the portfolio and provide feedback for consideration in the development of portfolio and brand strategic plans
• Contribute to the achievement of sales goals, as defined quarterly
• Independently conduct data analysis and explore industry trends, translating those into solid business strategies and action plans.
• Foster and cultivate the highest level of home office and regional relationships to determine and communicate additional market opportunities, as well as create and participate in internal programs necessary to effectively seize these opportunities (i.e., internal focus groups, field tests, etc.).
• All other duties as assigned

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES :

The requirements listed below are representative of the experience, education, knowledge, skill and / or abilities required.

Personal Qualities Required