Sierra Brand Marketing Supervisor

Supervisor, Sierra Brand Marketing

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You'll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you're working in our four global Home Offices, Distribution Centers or Retail StoresTJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you'll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX familya Fortune 100 company and the world's leading off-price retailer.

The Supervisor for Sierra Brand Marketing supports the implementation of the multi-channel brand marketing strategy intended to drive short- and long-term growth of the brand. This includes stewardship of a distinct brand strategy and platform that informs annual marketing and communication plans, and all resulting advertising, content development and distribution, and partnerships across paid media channels.

Reporting directly to the Manager of Marketing for Sierra, this individual will support marketing programs designed to generate growth in the Sierra business by building brand awareness and driving traffic to Sierra Stores & Site. The supervisor works closely with internal cross-functional partners and agency partners, ensuring marketing efforts align with business objectives and support the brand's overall growth plan.

Who We Are Looking For : You.

• Working with Manager Of and AVP, supports production of all marketing campaigns for Sierra including Video, Audio and Media Partnerships. Ensures connectivity of campaigns across all marketing channels including Retail, Earned, and Owned (organic social, website, email)
• Oversees paid social strategy and content development in partnership with creative agency and internal creative team
• Oversees creative development and execution of elements of the media plan including display ads and paid search elements
• Oversees media trafficking in partnership with creative agency and internal media and digital marketing teams
• Supports Integrated Agency Team (IAT) team in partnership with Manager Of
• Partners with TJX Consumer Insights team to understand marketing content performance; utilizes data to influence strategy and creative direction for media channels
• Manages internal reporting including : monthly media plans, monthly paid social performance, and media partnership performance
• Maintains, monitors, and reports the Marketing budget
• Special projects as assigned

Qualifications

This position is hybrid requiring at least two days per week in the Framingham, MA office and is not open to remote.