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Principal, Franchise Strategy Marketer

Principal, Franchise Strategy Marketer

Boston ScientificMaple Grove, MN, United States
3 days ago
Job type
  • Full-time
Job description

Additional Location(s) : N / A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.

About the role :

As a Principal, Franchise Strategy Marketer, you will play a key leadership role in shaping the long-term strategic direction across multiple franchises within the Peripheral Vascular business. You will lead and execute high-impact strategic projects that drive growth, support data-driven decision-making, and enable portfolio optimization. Acting as a strategic thought partner to senior leaders, you will develop business cases for new product opportunities, guide investment decisions, and influence the trajectory of innovation within the organization.

Work mode :

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Sponsorship :

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Relocation :

Relocation assistance is not available for this position at this time.

Your responsibilities will include :

Strategic planning and portfolio leadership

  • Partner with franchise leadership to define and refine long-term strategic objectives and growth plans
  • Conduct market assessments, competitive analyses, and technology landscape evaluations to identify opportunities and risks
  • Lead the development of portfolio evaluation frameworks and strategic roadmaps across franchises
  • Facilitate portfolio prioritization using data-driven tools to optimize investment decisions

Investment prioritization and opportunity assessment

  • Create tools and models that support investment prioritization, scenario planning, and resource allocation
  • Evaluate emerging technologies, clinical trends, and adjacent markets for strategic fit and business value
  • Translate complex analysis into clear, actionable recommendations for executive stakeholders
  • Business case development and new business growth

  • Build robust business cases for new product lines, partnerships, and acquisitions, including financial modeling and risk assessment
  • Collaborate cross-functionally with R&D, Finance, Business Development, and Global Marketing to validate strategic assumptions
  • Support due diligence and integration planning for inorganic growth initiatives
  • Strategic execution and leadership support

  • Lead initiatives that address critical business questions related to portfolio expansion, lifecycle strategy, and market positioning
  • Serve as a trusted advisor to franchise leaders and senior executives
  • Develop and present clear strategic narratives and recommendations for both internal and external audiences
  • Tools and capability building

  • Develop and scale strategic frameworks, dashboards, and decision-support tools across the marketing organization
  • Mentor and coach junior team members to strengthen organizational strategic capabilities
  • Required qualifications :

  • Bachelor's degree in Business, Marketing, Engineering, or related field
  • Minimum of 7 years' experience in marketing, strategy, business development, or consulting-ideally within medical devices or healthcare
  • Proven ability to analyze complex markets and synthesize insights into actionable strategy
  • Demonstrated experience with complex financial modeling, including revenue, investment, and claims / EHR-based models
  • Strong communication and storytelling skills, with ability to develop and present persuasive recommendations
  • Experience working cross-functionally in a matrixed environment
  • Proven success building strong relationships and influencing at senior levels
  • Consistent exposure to executive leadership in previous roles
  • Ability to travel up to 20%
  • Preferred qualifications :

  • MBA or other advanced degree strongly preferred
  • Experience leading portfolio strategy or strategic marketing projects in a highly regulated industry
  • Track record of driving strategic change through insights and business case development
  • Strong strategic thinking and analytical rigor
  • Advanced financial acumen and investment modeling expertise
  • Executive-level presentation and communication skills
  • Comfort with ambiguity and complex problem solving
  • Demonstrated ability to collaborate across functions and mentor others
  • Requisition ID : 615358

    Minimum Salary : $ 122100

    Maximum Salary : $ 232000

    The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see www.bscbenefitsconnect.com-will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

    Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

    Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

    For MA positions : It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

    As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.

    So, choosing a career with Boston Scientific (NYSE : BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

    At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.

    Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

    Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and / or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company's policies or protocols change with regard to COVID-19 vaccination.

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