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Director of Partnerships

Director of Partnerships

FreebirdNew York, NY, US
4 days ago
Job type
  • Full-time
Job description

Freebird Director Of Partnerships

Freebird is the #1 brand in electric head shaving, trusted by over 1 million customers worldwide. We have built a bootstrapped, 9 figure DTC business with big ambitions : to become the global household name in head shaving.

Our mission is to make grooming effortless, enjoyable, and accessible for everyone. We focus on smarter tools, fewer products, and real solutions that simplify daily routines. We move fast, learn every day, and build products and partnerships that truly make a difference.

The Role

We are looking for a Director of Partnerships to build and scale Freebird's creator and affiliate ecosystem across all major platforms (TikTok, YouTube, Instagram, podcasts). You will drive measurable revenue growth, expand brand reach, and position Freebird as a category leader in creator commerce.

This is a high impact, strategic role that blends growth marketing, partnerships, and execution. You will be responsible for creating scalable systems, owning TikTok Shop P&L, and driving ROI driven creator collaborations, while working cross functionally with Creative, Product, and Marketing to deliver seamless campaigns.

What You Will Do

Scale Creator Partnerships

  • Build and launch a multi tiered creator program (tiering, rate cards, test plans)
  • Secure and activate 50+ high impact creators across TikTok, YouTube, Instagram, and podcasts

Expand Affiliate and Social Commerce Program

  • Build and launch a publisher + influencer affiliate program with tiered commission structures
  • Drive at least 20% of total partnership revenue through affiliate channels within 12 months
  • Fully own TikTok Shop P&L (assortment, pricing, promos, seeding, livestreams, reviews)
  • Achieve channel level profitability within payback window (CPA, iROAS, MER)
  • Build and activate a network of 200+ TikTok Shop affiliates / creators within 12 months

    • Revenue & ROI Targets

  • Hit partnership revenue targets set with Growth leadership
  • Maintain detailed partner scorecards (CPC, CTR, CVR, AOV, refund rate, LTV)
  • Deliver a meaningful share of Freebird new customer growth via partnerships

    • Systems & Processes

  • Implement scalable workflows and tools to manage 200300 active creators with fewer than 2 FTEs
  • Ensure brand safety, FTC compliance, whitelisting / spark ad rights, and licensing enforcement with zero violations

    • Cross Functional Integration

  • Collaborate with Creative, Product, and Marketing on briefing, content review, and campaign launches
  • Ensure at least 90% of partnership campaigns launch on time and align with brand messaging
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    Director Partnership • New York, NY, US