Digital Marketing Director

Job Description

Job Description

Salary : Overview :

The Director of Digital Marketing and Operations for Hisense USA is responsible for growth, scale, and maturity of digital marketing capabilities to increase online awareness, engagement, consideration, and sales of Hisense brand products for the US market. The Director will develop and establish best practices for performance marketing (SEO, CRM, SEM), all paid media strategy and implementation, website management, CX and UX strategy and deployment, 1P data acquisition and management in order to increase high quality traffic to brand owned channels and ultimately drive sales. The Director will be the authority on investments in marketing technology and platforms, including CMS, CDP, and CRM. He / She will establish and maintain analytics and reporting dashboards to track SBU KPIs and ensure local goals are achieved. The Director will be responsible for Digital Marketing capabilities and maturity roadmap for the US to improve Marketing operations through a documented digital playbook, in an effort to reduce operational costs while improving marketing effectiveness (data-driven marketing and tailored / personalized consumer experiences).

The Director will identify areas of opportunity and improvement, and provide strategic direction and planning for all aspects of digital marketing and online consumer engagement / communications. He / She should communicate and collaborate with the main Hisense Strategic Business Units in the US, namely : Product Marketing, Go to Market, Channel Marketing / Sales and E-Commerce, serving as an inspiring leader and SPC to the local Brand and Digital Marketing teams, creating and implementing a consistently high standard of marketing excellence to make Hisense a highly competitive brand.

Duties / Responsibilities :

• Responsible for the Hisense digital consumer experience strategy and implementation in the United States.
• Understand US market business needs, capabilities, and requirements. Identify areas of improvement, opportunity, and excellence.
• Increase communication and best practices sharing across the organization through featured case studies, and technical / technological resource sharing. Foster a winning a culture across the company where each department that touches Digital Marketing can learn and benefit from others wins, and insights.
• Deploy and data-driven, consumer centric approach across the organization to grow our customer base, drive incremental sales, and increase customer lifetime value through loyalty and retention.
• Responsible for marketing technology investments and deployment roadmap to ensure cost efficiencies, and effective scale of capabilities. Advise on 3P vendor and agency selections for each market to vet for sufficient competencies, and cost / budget competitiveness.
• Advise on headcount and new talent requirements to improve internal capabilities.
• Establish performance benchmarks (KPI) and measurement reporting and tracking.
• Document and establish clear standard operating procedures (SOP) for website operation, paid media, 1P data acquisition and structure, MarTech deployment and management, performance marketing strategy and campaign execution. Constantly identify ways to optimize and improve Hisense digital marketing functions.
• Communicate clearly, succinctly and regularly with leadership, team, agency partners and across functions and business groups to ensure strategy and implementation are clearly understood, agreed upon, measurable and consistent. Track and course correct as needed.

Qualifications & Experience :

Education :

Professional Experience :

Key Skills :

Strategic & Leadership Skills :

Digital Marketing & Technical Expertise :

Operational & Management Skills :

Preferred Personal Attributes :

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.