Director of Marketing

Job Title : Director of Marketing

Employer : Everspin Technologies, Inc.

Department : Sales

Reports To : VP Sales

Terms : Full Time / Exempt / Salary / Hybrid

About Everspin

Headquartered in Chandler, Arizona, Everspin Technologies (Nasdaq : MRAM) is the worldwide leader in designing, manufacturing, and commercially shipping discrete and embedded Magnetoresistive RAM (MRAM) into markets and applications where data persistence and integrity, low latency, and security are paramount. With over 150 million MRAM products deployed in data centers, cloud storage, energy, industrial, automotive, and transportation markets, Everspin has built the strongest and fastest growing foundation of MRAM users in the world. For more information, visit www.everspin.com.

The Role

Reporting to VP Sales, and based in our Chandler, Arizona headquarters, the Director of Marketing will be responsible for all marketing objectives, strategies, programs and policies. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Oversees critical marketing functions, including market research, communications, and product planning. Develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. This will require establishing partnerships with the suppliers of the above products by demonstrating the added value of MRAM in the applications, sponsoring reference designs, establishing go-to-market plans for the mutual benefit of the partners with the objective of direct sales growth of the included products.

Specific responsibilities will include :

• Product Positioning and Messaging :

Developing compelling product positioning and messaging, that highlights the unique value propositions of each collaborative partnership.

Providing the sales team with the necessary tools and information to effectively turn the reference designs and platforms into design wins.

Engaging with partners to gather feedback and insights on their products, align on specific segments and applications.

Creating and executing go-to-market strategies for each project

Monitoring the progress of each partnership with basic program management principles.

Qualifications & competencies

Strong understanding of semiconductor products with a focus on embedded systems.

Excellent written and verbal communication skills.

Strong customer orientation and ability to understand customer needs.

Market application analysis, competitive analysis.

Ability to develop innovative marketing strategies and campaigns.

Physical Demands and Work Environment

and / or use a keyboard