Director of Marketing Operations

Director Of Marketing Operations

New York State Homes and Community Renewal (HCR) is the State's affordable housing agency, with a mission to build, preserve, and protect affordable housing and increase homeownership throughout New York State. A Civil Service exam is not required for this position. Candidates must meet the minimum qualifications outlined below to be considered. HCR is committed to fostering a culture of diversity, equity, inclusion, and accessibility. Our work would not be possible without the diverse backgrounds, experiences, ideas, and abilities of our employees. HCR is committed to developing a workforce which represents the diverse population of New York State.

The Office of Housing Preservation manages HCR programs that maintain and enhance the state's portfolio of existing affordable housing. We provide federal and state rental assistance to assist more than 45,000 families across the state. We also monitor 130,000 low-income housing units financed with federal and state resources and provide grant funding to help homeowners and tenants save energy. The Statewide Asset Management Unit (SAMU) is responsible for the asset management and compliance monitoring of the Agency's existing housing loan portfolio.

Job Summary : We are seeking a strategic and data-driven Director of Marketing Operations to spearhead the modernization and enhancement of HCR's marketing efforts for its affordable housing portfolio. This role is responsible for driving the creation of comprehensive marketing policies and procedures, coordinating with and training HCR staff, and communicating with housing providers, their marketing agents, and other government partners. HCR has recently implemented a new marketing technology platform, New York State Housing Search. The Director of Marketing Operations will leverage the opportunities this new system offers to improve the timeliness and efficiency of initial lease-up and re-marketing of homes financed by HCR, to unify and streamline the agency's marketing compliance functions, and to drive insights into the impact of HCR's investments across the state.

The Director will oversee the marketing of all programs within the Statewide Asset Management Unit (SAMU), including but not limited to Housing Trust Fund Corporation (HTFC) programs, LIHTC, HOME, Office of Community Renewal (OCR) initiatives, and the Neighborhood Stabilization Program. Success in this role requires deep knowledge of fair housing laws, regulatory requirements, and agency policies. The ideal candidate will bring significant experience in affordable housing marketing, strong project management skills, and proven expertise in the timing, documentation, and compliance coordination required for both initial and ongoing lease-up phases.

Key Responsibilities :

• Leveraging New York State Housing Search
• Working with the Housing Search Product Owner, Asset Management, Fair Housing, and other departments within the agency, review current marketing policies and procedures and make adjustments as needed to take full advantage of the New York State Housing Search platform.
• Coordinate internal and external trainings on the Housing Search platform.
• Work with HCR's Public Information Office to promote Housing Search and affordable housing opportunities.
• Make recommendations on refinements and improvements to Housing Search to improve efficiencies in marketing and marketing compliance operations.
• Develop standard reports to monitor marketing-related and other portfolio-wide performance metrics, such as average days to lease, waitlist lengths and wait times, the ratio of applications received to housing placements, and the availability and utilization of accessible and other set- aside units.
• Coordination of Marketing Operations
• Manage marketing activities including monitoring project timelines; reviewing marketing plans and advertising approvals; coordinating website, social media, and other marketing-related content updates; responding to owner / agent inquiries; and coordinating with other state and local government and non-profit entities as needed.
• Coordinate and conduct pre-marketing conferences with owners' agents and Asset Managers.
• Work closely with supervisors, FEHO, and executive teams to ensure alignment on marketing and leasing initiatives.
• Create a comprehensive Marketing Policies and Procedures guide for use by agency staff and affordable housing owners.
• Lead internal and external trainings.
• Lead marketing operations in collaboration with FEHO, Finance and Development, Asset Management teams, owners' agents, and external partners to ensure compliance with affordable housing program requirements.
• Partner with Asset Management to ensure first-year and annual lease-up activities meet applicable federal, state, and local standards.
• Provide training and coaching to leasing teams on affordable housing leasing protocols, resident screening, and income qualification standards.
• Stay current on legal, regulatory, and program requirements affecting marketing policies and procedures; notify staff, owners, and managers of updates and related compliance training opportunities.
• Leadership & Collaboration
• Manage, mentor, and build capacity of the marketing team, fostering a culture of accountability, transparency, and compliance.
• Serve as the primary liaison between HCR and project sponsors / managing agents during marketing process to ensure marketing and leasing practices align with HCR policies and regulatory standards.
• Interface with city and state housing agencies, developers, managing agents, leasing agents, banks, and property managers.
• Drive cross-departmental communication to streamline program rollouts, lease-ups, and policy implementation.
• Partner with senior staff to eliminate redundancies and streamline marketing processes.
• Collaborate with HCR program and legal staff to review and respond to proposed legislation impacting marketing policies.

Qualifications :

This job description is not intended to be all inclusive and employee will be expected to perform other reasonably related duties as assigned.

Applicants must include resume and cover letter.

What We Offer At NYS HCR :

About New York State Homes And Community Renewal :

Under the leadership of Governor Kathy Hochul and Commissioner RuthAnne Visnauskas, HCR is a vibrant, innovative agency that integrates and leverages New York State's housing resources. We have offices in New York City, Albany, Buffalo and Syracuse, and employ a diverse workforce of professionals who are hard-working and committed to serving low and moderate income families. Our mission is far reaching, encompassing single and multifamily housing finance, home improvement, rent regulation, housing subsidies, and community development. We partner regularly with a variety of public and private stakeholders. Achieving this mission requires a wide range of skills and backgrounds in public policy, administration, real estate, construction, finance, law, and many other areas of expertise. We seek to provide a workplace environment that is productive, flexible, accountable, ethical, and caring. Our employees are empowered to make a difference where they live and work. We offer competitive pay and a comprehensive benefits package, including paid leave, health, dental, vision, retirement, and family-friendly policies. New York State is an Equal Opportunity Employer (EOE).