Director of Product Marketing (New York)

About the Role

We are seeking a highly skilled Product Marketing Director to oversee the strategy and execution of marketing initiatives for our product portfolio, which includes books, lifestyle objects, and candles. This role will also lead trade marketing efforts across retail and wholesale, ensuring strong product positioning, consistent brand representation, and measurable results. The ideal candidate brings a balance of strategic thinking, trade expertise, and hands-on execution, with a proven ability to drive product visibility and sales through both direct-to-consumer and trade channels.

Key Responsibilities

Product Marketing

• Develop and lead the go-to-market strategy for over 100+ book launches per year, objects, and candles, from positioning to launch to lifecycle management.
• Partner with product, sales, and creative teams to define key messaging, audience insights, and marketing campaigns.
• Manage marketing calendars and ensure timely execution of product launches across all channels.
• Create integrated product marketing campaigns that align with brand priorities and business objectives.
• Work in partnership with Marketing Art Director to develop launch assets across print, windows, digital, and in collaboration with internal Digital Content team

Trade Marketing

Leadership & Collaboration

Qualifications