Business Messaging Specialist

Business Messaging Specialist

Meta is seeking an exceptional individual to serve as a Business Messaging Specialist, for our strategic clients in the United States. If you are a highly motivated team player who has experience in sales, product solutions, driving and measuring customer success, has a bias for action and rolling up your sleeves to get things done, and wants to unlock the potential of WhatsApp to serve millions of businesses, we would be excited to hear from you.

This role will primarily focus on growing our WhatsApp Business Platform, which serves mid and large-sized clients in the US. The ideal candidate will have extensive Enterprise sales experience, preferably in driving growth and consumption for SaaS solutions, especially in a revenue-oriented role. The role requires both building and delivering success with our key clients, by providing the right solutions based on business needs, joint planning, and driving execution through internal cross functional teams and external partners. The candidate will possess proven skills around Sales, Solutioning, and Customer Success, and can effectively influence and communicate with top levels of management. The candidate will thrive in a team-oriented environment, working with the Product, Business Development, Marketing, Operations and Engineering teams to develop new ways we can improve the Business Messaging experience.

Business Messaging Specialist Responsibilities

Develop a comprehensive understanding of clients' business objectives and offer solutions on WhatsApp Business as a platform. Leverage platform potential as well as engaging partners to build additional solutions as relevant.

Demonstrate thought leadership and develop strategic client plans to drive growth against goals, including by reviewing forecasts, assessing and mitigating risks, and removing blockers.

Develop and present compelling value propositions, business cases, along with commercial structure, for clients to drive measurable outcomes.

Build client relationships and trust with high level decision makers across business, technical, customer experience, marketing, and other relevant stakeholders, to gain mindshare on WhatsApp as a platform that can help drive measurable business results. Act as a trusted advisor to help the clients transform their business.

Engage relevant support and engineering teams to address issues, determine the root cause of problems, remove blockers, and improve overall experience.

Work with cross-functional teams to develop strategies to scale client-facing activities. Help build global playbooks / guides on best practices around product implementation and solutions success based on Client learnings.

Actively seek client feedback (both formal and informal) and understand the drivers of satisfaction and / or dissatisfaction. Effectively communicate the feedback internally to identify feature gaps and improvement opportunities.

Minimum Qualifications

8+ years of enterprise sales and business experience.

Possess executive maturity, presence and experience in building trust with decision makers and articulating business value to key decision makers.

Experience in leading and driving the entire sales cycle, orchestrating cross-functional teams where necessary, leveraging repeatable offerings that maximize revenue and increase client satisfaction.

Analytical and problem-solving experience with large-scale systems.

Experience operating autonomously across multiple teams, demonstrated critical thinking, and thought leadership.

Bachelor's degree.

Experience with performance measurement in SaaS / CPaaS, CRM, or Marketing Technology.