Head of Product Marketing

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips-no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Role

We're looking for an experienced Head of Product Marketing to lead our Global PMM function shaping how the world understands and adopts Mixpanel. You'll drive the positioning, messaging, and go-to-market strategy for our core platform and future innovations. You'll partner with our Executive Team, Marketing, Product, Sales, and Customer Success, to fuel growth, launch new capabilities, and elevate our voice in the market with customers, prospects, and industry analysts

The PMM team has a direct hand in shaping how customers experience our product and how the market experiences our brand. You'll continue to build and lead a high-performing team that values innovation, clarity, bold thinking, and execution. You'll help drive the next wave of growth for a product that 29,000 teams around the world rely on to move faster and smarter.

Responsibilities

• Develop, test and evangelize Mixpanel's messaging and positioning, ensuring it's clear, differentiated, and aligned across every touchpoint.
• Develop and execute go-to-market strategies and launches, including end-to-end planning, execution, and creation of marketing content to generate awareness and educate internally and externally.
• Own the keynote and sessions at our annual US, EMEA, and APAC MXP events.
• Run the win / loss program for Enterprise accounts - share company-wide each quarter
• Go deep on competitive intelligence to inform product strategy, shape the roadmap, and enable GTM teams with clear differentiation and positioning to drive internal alignment, customer success, and deal conversion.
• Partner with our Enablement teams to equip Marketing, Sales, and CS with compelling assets, pitch decks, competitive battlecards, product demos, and value-based narratives that drive effective customer conversations to close.
• Work collaboratively with the pricing counsel and CEO to evolve and optimize pricing and packaging. Make recommendations on pricing models that will optimize revenue and profitability. Conduct thorough competitive pricing analysis.
• Collaborate with global Marketing teams on integrated campaigns that drive new business and expansion pipeline. Support the teams with research, insights, campaign assets, and speaking engagements.
• Nurture trusted relationships with key Industry Analysts to continuously demonstrate Mixpanel's thought leadership, competitive advantage, customer success, innovation, and product execution.
• Collaborate with Marketing Ops to train and optimize our AI SDRs
• Experiment with AI tools and platforms to drive innovation and efficiency within the Product Marketing team.

#LI-Hybrid

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Compensation

The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.

Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.

Mixpanel Compensation Range

$281,000-$421,000 USD

Benefits and Perks

Culture Values

Why choose Mixpanel?

We're a leader in analytics with over 9,000 customers and $277M raised from prominent investors : like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel's pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you'll be helping the world's most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter-our people, our customers, our partners-out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We've immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.