The DoorDash Marketing Operations team's mission is to efficiently deliver high quality, relevant communications that meet the needs of our audiences, globally. To accomplish this mission, we're building a team of technical CRM experts who build, QA, and launch marketing campaigns designed by our Ads Marketing Lifecycle partners. This team is goaled on high quality campaign delivery and operational efficiency so that each campaign reaches the correct audience on-time with excellent craft.
About the Role
Focusing on Ads Marketing Campaign Operations, you will be responsible for building, testing and launching retention marketing campaigns designed by our Marketing Lifecycle partners. You will partner closely with the Lifecycle Marketing team and key stakeholders across the Ads and Promotions business to ensure each campaign has completed all required steps prior to launch, and is delivered on time to the DoorDash Merchant audience, with high quality and excellent craft. You will be responsible for the high quality campaign delivery rate and production efficiency of each campaign launch.
You're excited about this opportunity because you will...
Build, launch, and optimize retention marketing campaigns across email, push notifications, in-app messaging, and other surfaces using Iterable and internal marketing platforms. Includes owning the QA review process, collaborating with designers and copywriters, building target audience segments and capturing feedback from multiple stakeholders.
Develop scalable workflows, processes, and best practices to ensure campaigns are launched with high quality and minimal errors.
Partner with teams such as Lifecycle, Ads Marketing, Martech, Data Science, Product, Engineering, and Design to align on campaign goals, audience segmentation, and creative execution.
Monitor and analyze campaign performance, providing insights and recommendations to improve quality, craft and efficiency for future initiatives.
Act as the primary point of contact for Campaign Operations for your Ads Marketing Lifecycle partners, ensuring alignment with company goals and priorities.
Leverage Iterable and internal marketing platforms to implement sophisticated campaigns, including automation, dynamic content, and A/B testing.
We're excited about you because...
2-3 years of experience in B2B Retention Marketing, Email Marketing, CRM Operations, or Lifecycle Marketing.
Hands-on experience with Iterable is preferred. Familiarity with ESP/marketing automation tools is required as a minimum.
Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.
Ability to interpret data and analytics to inform decisions and optimize campaign development and quality.
Excellent interpersonal and communication skills to work effectively with cross-functional teams and stakeholders
Marketing Analyst/Specialist-III • San Francisco, CA, United States
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