Sr. Digital Marketing Strategist

About the role

As the Senior Digital Marketing Strategist, you will be the go-to expert for developing and executing digital marketing strategies that help our clients achieve measurable growth. You’ll translate business goals into smart, integrated plans across paid, social, influencer, and content channels — and guide clients and teams through the “why” and “how” behind each tactic. This role is ideal for a strategist who thrives on solving complex challenges, spotting opportunities, and turning insights into impactful campaigns.

This role will sit in NYC.

Who You Are

A collaborative, passionate strategist who loves integrating across all digital functions to drive results.

Creative and curious — you don’t just follow trends, you think critically about how to use them.

Confident and clear when presenting strategies to clients and internal teams.

Detail-oriented with strong organizational skills and the ability to prioritize across multiple projects.

Data-driven, comfortable translating analytics into actionable insights and optimizations.

A proactive team player who offers constructive feedback and keeps projects on track with client needs.

What You’ll Do

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions

Develop and execute cross-channel digital marketing strategies that align with client objectives, spanning social, paid, influencer, content, and emerging platforms.

Partner closely with clients to understand business goals, audiences, and competitive landscapes, ensuring strategies are tailored to drive measurable outcomes.

Collaborate with creative, paid media, analytics, and influencer teams to design and execute cohesive campaigns.

Translate data, insights, and learnings into recommendations for optimizing campaigns and improving performance.

Support new business efforts by contributing to pitches, developing strategy slides, and articulating the agency’s digital approach and value proposition.

Stay current on digital trends, platform updates, and best practices to proactively bring forward innovative ideas.

Monitor key performance metrics and provide clear reporting and insights to internal teams and clients.

Build strong client relationships by communicating clearly, managing expectations, and delivering strategies that earn trust and drive results.

What You’ll Need

Bachelor’s degree in Marketing, Advertising, Communications, or related field; relevant certifications (Google Ads, Meta, HubSpot, etc.) a plus.

7–10 years of experience in digital marketing, with a proven record of developing and implementing successful multi-channel strategies.

Strong analytical skills and experience with data visualization and reporting tools (e.g., Google Analytics, Data Studio).

Excellent communication and presentation skills, with the ability to make complex strategies simple and actionable.

A growth-minded, collaborative attitude and passion for helping clients and colleagues succeed.

Willingness to work two days a week from one of our office hubs (San Francisco or New York).

Why Outcast

A competitive compensation package, including :

Annual salary range of $90,000-120,000 DOE

401k with match

Generous employer contributions toward insurance premiums

Paid mental health benefits

Unlimited vacation

11 paid holidays plus a paid end-of-year office closure

Paid short-term disability and extensive parental leave benefits

Cell phone reimbursement

Who We Are

Outcast is a strategic communications agency that helps startups and established brands shape the future through creative storytelling and data-driven strategies. With expertise across earned, owned, and paid media, we offer services like media relations, thought leadership, and content development. Our US and UK hubs enable global support, strengthened by our joint venture as Marker Collective and as part of the Next15 Group. We provide counsel that’s impactful, not just convenient, guiding clients through tough challenges as dedicated partners and truth-tellers. Our values—centered on inclusivity, innovation, and partnership—drive results for brands at every stage of growth. Connect with us at hello@thisisoutcast.com to explore how we can shape your brand’s future.

Outcast is an equal opportunity employer. We are committed to building a workplace where inclusivity, creativity, and innovation thrive. We do not discriminate against any applicant or employee based on race, color, national origin, sex, gender identity, sexual orientation, age, disability, religion, veteran status, or any other characteristic protected by law.