Strategy Manager (Farmington Hills)

Manager, Activation Strategy (Campaign Execution)

The Organization : Marketing Intelligence

Latchas Marketing Intelligence organization comprises several key roles :

• Planning : Drives campaign success through opportunity identification, competitive analysis, and strategic development across audience, channel, and creative.
• Analytics & Insights : Transforms data into actionable insights to guide client decision-making.
• Performance Reporting & Visualization : Builds and delivers optimized reporting tools that empower strategic decisions.
• Data Science : Develops predictive models and personalization strategies using advanced techniques like machine learning and NLP.
• Activation Strategy : Serves as the tactical engine of executionbringing strategy to life through campaign deployment, workflow design, and cross-functional coordination.

About the Role

As Manager of Activation Strategy, you will lead the execution of multi-channel marketing campaigns, translating strategic plans into actionable workflows and measurable outcomes. Youll oversee campaign operations, manage a high-performing team, and ensure flawless execution across email, SMS, Social, Display, and other digital channels. This is more than a management roleits a chance to shape how our automotive clients engage with their data and drive performance. If youre passionate about turning strategy into action and leading teams that make marketing smarter and more impactful, wed love to hear from you.

Responsibilities

Strategic Leadership :

Cross-Team Collaboration :

Team Leadership :

Project Planning and Implementation :

Qualifications

Required Skills

Preferred Skills