Senior Marketing Analyst
VirtualVocationsLakeland, Florida, United States30+ days ago
Job type
- Full-time
Job description
A company is looking for a Senior Marketing Analyst specializing in Marketing Strategy & Insights.
Key Responsibilities
Analyze website, paid media, and email analytics to optimize digital channels
Collaborate with various teams to drive strategic recommendations and improve marketing effectiveness
Evaluate digital channel impacts on KPIs and support email marketing performance analysis
Required Qualifications
5+ years of experience in an analytics role within a B2B go-to-market organization
Bachelor's Degree in Business or a quantitative field such as Analytics, Finance, or Statistics
2+ years of experience in SQL querying and analyzing website visitor data
Experience with tools like Google Analytics, Google Tag Manager, and data visualization software such as Tableau
Familiarity with Salesforce or other CRM software
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Senior Analyst Marketing • Lakeland, Florida, United States
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