Talent.com
Manager, Database Marketing (C-Level Communities)
Manager, Database Marketing (C-Level Communities)Gartner • Irving, TX, United States
Manager, Database Marketing (C-Level Communities)

Manager, Database Marketing (C-Level Communities)

Gartner • Irving, TX, United States
8 days ago
Job type
  • Full-time
Job description

The Database Marketing Manager is responsible for the strategic growth and overall health of our contact database. This role is critical to accelerating Gartner C-level Communities' growth; as a partner to sales and marketing, you will be challenged with evolving our database into a competitive advantage by tapping the full potential of the prospect / customer universe. You will ensure the best quality data, including completeness, accuracy and validity. You will also be the hands-on expert on the in / outs of the data and the database, working closely with our Business Ops and Technology teams to ensure org accessibility, usability and productivity. The ideal candidate is a strategic thinker, a problem solver, passionate about data integrity and has an acute attention to detail.

Essential Functions / Responsibilities

Database Leadership :

  • Own multiple cross-functional relationships and be proactive in communicating out-and-up against goals
  • Partner and support cross-functional leaders, including those in Community, Sales and other business units, balancing integration, scalability, urgency and impact
  • Lead and provide technical mentorship to a team of Marketing Database Coordinators / Specialists and manage activity to properly support company objectives
  • Accountable for project delivery and leadership progress updates

Database Strategy :

  • Define and own strategy, including acquisition of new data and ongoing hygiene of existing data. Create program / project plans to execute against strategy, track and mitigate risks and pivot when necessary
  • Actively collaborate with internal stakeholders to ensure that the data meets the needs of the business and identify ways of improving coverage and quality
  • Work with Business Technology, Development, Business Analytics, and Business Ops teams to develop an agile and scalable database architecture that can be segmented and expanded in response to evolving business needs
  • Compare the current database to the total addressable universe and actively strategize to find additional data sources or data collection methods to solve for the delta
  • Provide regular reports on the state of the database : accuracy and coverage ratings, launch and risk markets, current project status, and future roadmap
  • Data Processing :

  • Build out automated solutions, including AI tools and techniques, to aggregate data across various sources, accelerate standardization, hygiene, and enhancements of the dataset and quickly adapt to the evolving requirements of the business
  • Own the output of data processing and define the rulesets used to treat data for objective review, categorization and routing across regions and roles. Assess and solve for exceptions, data integrity errors, and data anomalies. Identify and leverage innovative technologies that will increase efficiency and make data more actionable.
  • Requirements :

  • Bachelor's degree in business, marketing or related field
  • 3+ years' leading / coaching a team
  • 5+ years' experience managing a CRM database (Salesforce experience preferred)
  • Experience working with sales and marketing teams (to segment the database and define high-value targets)
  • Advanced proficiency with SQL or Python and manipulating data sets
  • Advanced proficiency with Alteryx or Dataiku, Power BI, Tableau or similar transformation and analytical tools
  • Explore AI tools and techniques to improve validation, deduplication, error detection, cleansing, standardizing and matching to automate and optimize data management tasks and efficiencies
  • Awareness of developing AI tools that support data management and enhance quality, reliability, and scalability
  • Ability to dive deeply into the database to derive insights and analytics to show overall health and performance of our database
  • Familiarity with general B2B marketing strategies for both cold and lifecycle outreach
  • Possess outstanding interpersonal and team skills with a track record of developing positive working relationships
  • High level of initiative and a wide degree of technical problem-solving skills, creativity and business aptitude
  • Adaptable to business changes, ability to prioritize tasks and communicate effectively about competing priorities and project setbacks
  • Strong leadership skills, business acumen and executive presence to manage multiple stakeholders at all levels of the organizations
  • Strong project management skills (familiarity with project management methodologies) with the ability to create, execute and adjust plans as needed
  • #LI-DT1

    #LI-hybrid

    Who are we?

    At Gartner, Inc. (NYSE : IT), we guide the leaders who shape the world.

    Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

    Since our founding in 1979, we've grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

    What makes Gartner a great place to work?

    Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

    We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

    Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

    We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

    What do we offer?

    Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

    In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

    Ready to grow your career with Gartner? Join us.

    Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 84,000 USD - 116,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

    The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

    Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com.

    Job Requisition ID : 104508

    By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.

    Gartner Applicant Privacy Link :

    For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.

    Create a job alert for this search

    Marketing Manager • Irving, TX, United States

    Related jobs
    Global Portfolio Manager - Data Centers

    Global Portfolio Manager - Data Centers

    Georgia Staffing • Dallas, TX, US
    Part-time
    Your work shapes the world at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem s...Show more
    Last updated: 2 days ago • Promoted
    Data & Analytics Manager

    Data & Analytics Manager

    Exponential Technology Group • Fort Worth, TX, United States
    Permanent
    The Data & Analytics Manager leads a small, cross-functional data team, working hands-on alongside team members to deliver and support the organizations data solutions. This role manages the full da...Show more
    Last updated: 1 day ago • Promoted
    Global Portfolio Manager - Data Centers

    Global Portfolio Manager - Data Centers

    Texas Staffing • Dallas, TX, US
    Full-time
    Your work shapes the world at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem so...Show more
    Last updated: 2 days ago • Promoted
    Senior Manager, Data Analytics

    Senior Manager, Data Analytics

    Fidelity Investments • Westlake, TX, United States
    Full-time
    As a Senior Manager on the Dynamic Work PMO team, you'll use data and analytics to influence key decisions and drive space planning strategies. You'll design, refine, and maintain data that powers F...Show more
    Last updated: 2 days ago • Promoted
    Brand & Marketing Manager (Irving)

    Brand & Marketing Manager (Irving)

    Z Gallerie • Irving, TX, US
    Part-time
    Z Gallerie is a modern home furnishings brand known for bringing bold style, accessible luxury, and curated design into contemporary living. With a legacy of inspiring customers through statement-ma...Show more
    Last updated: 8 hours ago • Promoted • New!
    Data Analytics Senior Manager

    Data Analytics Senior Manager

    Citigroup Inc • Irving, TX, United States
    Full-time
    The Data Analytics Senior Manager accomplishes results through the management of professional team(s) and department(s).Integrates subject matter and industry expertise within a defined area.Contri...Show more
    Last updated: 2 days ago • Promoted
    Manager, Cloud Data Engineering and BI reporting

    Manager, Cloud Data Engineering and BI reporting

    WEX • Dallas, TX, United States
    Full-time
    Software Development Manager III, Cloud Data Engineering and BI reporting.At WEX, we simplify the business of running a business. Our WEX Health & Benefits solutions reduce complexity and help manag...Show more
    Last updated: 1 day ago • Promoted
    Data Analytics Manager

    Data Analytics Manager

    Sedgwick • Dallas, TX, United States
    Full-time
    By joining Sedgwick, you'll be part of something truly meaningful.It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your c...Show more
    Last updated: 2 days ago • Promoted
    Senior Data Steward Manager

    Senior Data Steward Manager

    Tiger Analytics • Plano, TX, US
    Full-time
    Quick Apply
    Tiger Analytics is a fast-growing advanced analytics consulting firm.Our consultants bring deep expertise in Data Science, Machine Learning, and AI. We are the trusted analytics partner for several ...Show more
    Last updated: 30+ days ago
    Marketing Data and Systems Manager

    Marketing Data and Systems Manager

    Loloi Rugs • Dallas, TX, United States
    Full-time
    Loloi Rugs is a leading textile brand that designs and crafts rugs, pillows, and throws for the thoughtfully layered home. Family-owned and led since 2004, Loloi is growing more quickly than ever.To...Show more
    Last updated: 23 days ago • Promoted
    Manager, Business Intelligence - Data & Analytics

    Manager, Business Intelligence - Data & Analytics

    Integer Holdings Corporation • Plano, TX, United States
    Full-time
    By living according to a common set of values, we create a culture that unifies, embraces the uniqueness we all bring to the company, and positions Integer for long-term success.At Integer, our val...Show more
    Last updated: 16 days ago • Promoted
    Manager, Data Analytics and Insights

    Manager, Data Analytics and Insights

    Fidelity Investments • Westlake, TX, United States
    Full-time
    As the Data Analysis and Insights Chapter, we support the Data Domain by blending expertise in business intelligence and analytics with a passion for delivering results. In an agile structure, we pa...Show more
    Last updated: 2 days ago • Promoted
    Marketing Manager

    Marketing Manager

    Resident360 • Dallas, TX, United States
    Full-time
    We’re Resident360—a multifamily marketing agency that handles everything from brand to lease-up and beyond.We partner with property management companies and developers to build brands, design conve...Show more
    Last updated: 6 days ago • Promoted
    Manager, Data Analysis

    Manager, Data Analysis

    Capital One • Plano, TX, United States
    Full-time +1
    At Capital One, data is at the center of everything we do.When we launched as a startup we disrupted the credit card industry by individually personalizing every credit card offer using statistical...Show more
    Last updated: 30+ days ago • Promoted
    Sr. Brand Marketing Manager

    Sr. Brand Marketing Manager

    Texas Staffing • Dallas, TX, US
    Full-time
    Senior Brand Marketing Manager.Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and a...Show more
    Last updated: 2 days ago • Promoted
    Regional Marketing Manager - CGA, USA

    Regional Marketing Manager - CGA, USA

    Crimson Education • Dallas, Texas, .US
    Full-time
    Quick Apply
    At Crimson Global Academy, we unlock our students' limitless potential, together, for extraordinary futures.We're a leading online education provider helping students achieve their academic goals a...Show more
    Last updated: 23 days ago
    Principal Product Manager

    Principal Product Manager

    Lead Bank • Fort Worth, TX, United States
    Full-time
    Lead is a fintech building banking infrastructure for embedded financial products and services.We operate an FDIC-insured bank headquartered in Kansas City, Missouri. Additionally, we have offices i...Show more
    Last updated: 1 day ago • Promoted
    eCommerce Marketing Manager - Retail

    eCommerce Marketing Manager - Retail

    Virbac • Westlake, TX, United States
    Full-time
    Experiencing together a unique human adventure.Animal health is key to the health of the planet.Working at Virbac means taking part in a unique human adventure in which the engagement of each indiv...Show more
    Last updated: 2 days ago • Promoted