Communications specialist Jobs in Lubbock, TX

Major/Essential Functions

As a content specialist in Marketing & Communications, you will focus on crafting compelling email campaigns and digital content using Salesforce Marketing Cloud. This entry-level position is suited for a creative professional with a strong interest in digital marketing, email campaign management and content creation. The role works closely with leadership in Marketing & Communications and with university stakeholders to support the development and management of targeted, personalized, and impactful digital communications that adhere to brand standards and effectively engage key audiences.

• Assist in the creation and execution of email marketing campaigns using Salesforce Marketing Cloud.
• Develop engaging digital content, including email newsletters, informational emails, and automated email series.
• Utilize Marketing Cloud tools and features to segment audiences, personalize content, and optimize deliverability.
• Collaborate with team members to ensure content aligns with overall marketing strategies and brand guidelines.
• Monitor email performance metrics, analyze campaign data, and suggest improvements to increase engagement and effectiveness.
• Ensure compliance with email marketing best practices and regulations, including CAN-SPAM and GDPR.
• Participate in brainstorming sessions to generate innovative ideas for digital marketing initiatives.

Preferred Qualifications

• Two to five years of experience in digital content creation.
• Experience supporting or contributing to integrated marketing or communications campaigns.
• Experience working in a higher education, public-sector or similarly complex organizational environment.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

Knowledge, Skills, and Abilities

• Effective communication and interpersonal skills.
• Respectful, cooperative and effective in getting along with a diverse group of employees and customers.
• Ability to manage multiple ad hoc and long-term projects simultaneously.
• Familiarity with content management systems and digital marketing tools
• Strong writing and editing skills with a keen eye for detail and grammar
• Ability to communicate effectively with both external and internal audiences
• Understanding of SEO best practices and experience with keyword research
• Excellent organizational and project management skills