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Senior Marketing Operations Manager

Senior Marketing Operations Manager

VirtualVocationsLansing, Michigan, United States
30+ days ago
Job type
  • Full-time
Job description

A company is looking for a Senior Marketing Operations Manager to oversee marketing technology, data, and strategy.

Key Responsibilities

Design and optimize marketing systems, processes, and workflows to enhance efficiency and performance

Manage and execute marketing automation programs across various channels and ensure data accuracy in marketing systems

Collaborate with cross-functional teams to align on CRM processes and serve as a trusted advisor on campaign best practices

Required Qualifications

6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations within a SaaS or high-growth environment

Proven expertise in marketing automation administration, specifically with Marketo, and CRM systems like Salesforce and HubSpot

Strong understanding of data management and integration tools such as Segment and GA4

Experience in designing lead scoring models and campaign taxonomies

Bachelor's degree in Business, Marketing, Data, or a related field (or equivalent experience)

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Senior Marketing Manager • Lansing, Michigan, United States

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