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Director, Growth Marketing

Director, Growth Marketing

MediabistroSanta Cruz, CA, United States
6 hours ago
Job type
  • Full-time
Job description

Murj was founded in 2014 to solve a problem witnessed first-hand. Founder and CEO, Todd, worked with cardiology practices as an implantable cardiac device sales representative for Medtronic. He watched clinicians struggle to manage these sophisticated devices using outdated and inadequate tools. Having previously worked in product management at Apple, Todd knew that brilliant design can profoundly impact the user experience so why not design a better way to care for patients with implantable devices?

In Murj, Todd created an enterprise SaaS cardiac device management software solutions company that reimagines and transforms patient care through thoughtful design and a passion for quality and a commitment to customer satisfaction. Today, Murj continues this transformative innovation with intuitive, elegant, and imaginative technology solutions that improve the lives of cardiac care professionals and their patients.

What Murj offers. Murj is for people seeking a fast-paced, ever-changing environment surrounded by a supportive team that works hard and strives for innovation and professionalism, with a steady diet of humility and camaraderie.

Every employee is treated like family, with love, respect, and responsibility. The individual and collective success of every employee is at the forefront of what we do and believe.

And in joining Murj, you are joining a community that believes in evolution and promotion from within; there is a high degree of opportunity for progression, creativity, and ownership.

From your first day at Murj, you are eligible for full medical, dental, and vision insurance along with an open vacation policy, more than 10 annual company holidays, and competitive compensation and equity participation, and a 401(k) after 3 months of service.

How We Work at Murj

Murj is the right place for people who excel in fast-paced, dynamic environments. Murj embodies a high-performance culture where every team member is expected to exceed expectations and take ownership beyond their role to drive our collective success.

Employees should be comfortable working independently and taking initiative to identify and address needs. This proactive approach is essential to thriving at Murj.

We believe in working hard together, with a shared sense of purpose and drive. We're not afraid to ask tough questions, and we support each other in reaching for bold new ideas.

About The Role

We're a healthcare SaaS company scaling from a single-platform story to a multi-platform portfolio. We need a player-coach who owns marketing-sourced pipeline and revenue efficiency end to end. You will design the growth plan, run the core channels (web / SEO, email / lifecycle, paid), stand up clean operations in HubSpot / Salesforce, and partner tightly with Sales on lead definitions and SLAs so we hit our ARR goals.

In the first 60–90 days, you'll also cover key marketing operations while we transition from a contractor and / or hire a MoPs lead.

What You'll Do

  • Plan & forecast : Build the quarterly growth plan and weekly pacing model (coverage, channel mix, CPL / CPA, CAC payback).
  • Own the funnel : Improve site→demo conversion, MQL→SQL / SAL, and speed-to-lead; publish a shared dashboard with Sales.
  • Lifecycle & email : Stand up nurture by segment / stage and post-go-live communications that drive feature adoption and expansion.
  • Web & SEO : Turn the site into a conversion engine—high-intent paths, landing pages, SEO content hubs, form / chat optimization.
  • Paid media : Run search / social / display; manage budget pacing; keep a steady experiment cadence with clear keep / kill decisions.
  • ABM (phase 2) : If Sales stands up SDR / named-accounts, launch 1 : Few and 1 : 1 motions with offer-level personalization.
  • Marketing operations (initially) : Own scoring / routing, attribution, UTM hygiene, and dashboards; transition to a MoPs hire as volume grows.
  • Sales partnership : Lock lead definitions and SLAs with VP Sales / Sales Ops; review the funnel weekly and fix drop-offs fast.
  • GTM alignment : Partner with Product Marketing on offers / positioning and with Brand / Comms on fast, on-brand assets.

What Makes You a Great Fit

  • You're a data-driven operator who loves owning a number and shipping weekly improvements.
  • You're a player-coach : hands-on when needed, clear in direction, calm under deadlines.
  • You partner naturally with Sales, communicate crisply, and hold clear SLAs.
  • You balance experimentation with discipline—test, measure, learn, repeat.
  • You care about clarity and impact over vanity metrics.
  • What You Bring

  • 8–12+ years in B2B SaaS growth / demand, including 3–5+ years leading programs or a small team.
  • Proven record driving marketing-sourced pipeline and improving funnel conversion; comfortable owning targets.
  • Strong hands-on with HubSpot and Salesforce (scoring, routing, campaigns, reporting); knows what "good" attribution looks like.
  • Channel depth across web / SEO, email / lifecycle, paid media; builds landing pages and nurture content that convert.
  • Practical test-and-learn mindset; can read signals and prioritize what moves the number.
  • Excellent partner to Sales; confident setting lead definitions and response SLAs and enforcing them diplomatically.
  • Nice To Haves

  • ABM program experience.
  • Healthcare tech experience
  • Basic SQL / Looker / PowerBI familiarity.
  • What Success Looks Like (First 90 Days)

  • Model & dashboard live : Publish a simple growth model and weekly dashboard shared with Sales (coverage, CVRs, CPL / CPA, CAC payback).
  • Sales handshake : Agree on pipeline definitions (MQL / SQL) and SLAs; implement alerts and disposition rules.
  • Conversion wins : Fix the top 3 site conversion paths and launch 3 paid experiments; show a ≥15% lift on the primary demo path (or baseline + next-test plan).
  • Lifecycle on : Turn on two segment-specific nurture tracks; add post-go-live nudges for feature adoption.
  • Ops stabilized : Clean UTMs / naming; establish routing and attribution; speed-to-lead on hand-raisers; reliable funnel reporting tied to bookings.
  • Travel expectations : 11-20% : Limited travel; occasional meetings or events

    Seniority level

    Director

    Employment type

    Full-time

    Job function

    Marketing and Sales

    Industries

    Hospitals and Health Care

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    Director Growth Marketing • Santa Cruz, CA, United States

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